IESE (España)
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IESE Insight. Issue 34. Third Quarter 2017
IESE InsightMagazine REV-73-EEntrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyThe opportunities for value creation double with public-private partnerships (PPPs). Pascual Berrone, Joan E. Ricart, Hugo Ferradans, Miquel Rodriguez and Jordi Salvador outline what businesses bring to PPPs in cities, and they highlight seven forces for success. Steven Tadelis analyzes the award process when public buyers and private suppliers negotiate contracts. Xavier Vives presents the challenges that bankers and regulators face in trying to...Starting at €22.00
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IESE Insight. Issue 36. First Quarter 2018
IESE InsightMagazine REV-77-ECorporate Governance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyThe resources you need may lie outside your firm. Before stepping out, know what it takes to make alliances work. Africa Ariño and Rafael Andreu use the case of a healthcare alliance to show how partners can better coordinate their activities to improve their joint performance. Jeffrey J. Reuer and Shivaram V. Devarakonda discuss when it may be appropriate to set up a steering committee in non-equity alliances. Solon Moreira sees three necessary ...Starting at €22.00
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IESE Business School Insight, 150
IESE InsightMagazine REV-84-EEntrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, StrategyA look at what executives need to know as artificial intelligence transforms business in the 21st century. The main report includes: a primer of key AI concepts; interviews with Dario Gil (IBM) and Thomas W. Malone (MIT); and a look at how companies are adopting AI. Plus: Where do women lead? Are you an effective executive? Four generations at work. Interview with World Bank auditor Yuko Keicho. Two entrepreneurs helped by Finaves. How Axel Lambe...Starting at €22.00
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IESE Business School Insight, 155
IESE InsightMagazine REV-87-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Finance, Leadership and People Management, Marketing, Service and Operations ManagementWhat executives and directors need to know as firms increasingly look for purpose beyond profits and deal with a changing ownership environment. Four responsibilities for the board. Interviews with Amra Balic (BlackRock) and veteran board chairman Herman Daems. Ways in which technological disruption may transform corporate governance. The future of banking. Keys when going digital overnight. Tips for managing virtual teams. Cash is king: advice f...Starting at €22.00
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When Giving Your Customers Less Is More
Fader, PeterArticle ART-2382-EMarketing, StrategyContrary to popular belief, most of the world's household brands are not customer-centric; they're product-centric, which isn't enough anymore. Companies may say they care about the customer; they may even have installed a CRM system - but that's the problem. Customer friendliness is not the same thing as aligning your entire company's development and delivery of products and services with the current and future needs of a select set of customers...Starting at €8.20
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The Decline of Main Street, the Rise of Multichannel Retail
Nueno Iniesta, José LuisArticle ART-2454-EMarketing, Service and Operations ManagementSix years into the economic crisis, companies have learned that they must go wherever consumers congregate and engage them there: in a flagship store on a prime shopping street; in a pop-up store calculated to surprise passers-by in an unexpected location; on the Internet; on their smartphones; in social media networks; or combining the online experience with a click-and-collect service, where goods purchased online can be picked up from a local ...Starting at €8.20
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20
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Learning From the Entrepreneurial Icebreakers
Prats Moreno, Mª Julia; Sosna, Marc; Sysko-Romanczuk , SylwiaArticle ART-2592-EEntrepreneurship, Innovation and Change, StrategyThis article shares the insights of "entrepreneurial icebreakers" -- business pioneers who launched private companies in Central and Eastern Europe after the fall of the Berlin Wall and who expanded beyond national borders by clearing pathways for themselves and others into international markets around the globe. In documenting the obstacles they had to cut through to get to where they are today, we show the path to break inflexible, outdated str...Starting at €8.20
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Want to Innovate? Then Act Like a Start-up
Dávila Parra, Antonio; Epstein, Marc J.Article ART-2593-EEntrepreneurship, Innovation and ChangeIt is wrong to assume that established companies cannot beat start-ups at breakthrough innovation. Many companies weaken their breakthrough innovation abilities by focusing on execution and the incremental innovation that goes with that. Drawing on insights from their new book, The Innovation Paradox, the authors highlight how established companies can change the rules of the game and master breakthrough as well as incremental innovation. ...Starting at €8.20
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How a Social Logic Can Transform Your Business
Santos, FilipeArticle ART-2594-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, StrategyThough social entrepreneurship and traditional, commercial entrepreneurship have many things in common, there are some fundamental differences. The author, an expert in the field of social entrepreneurship and social innovation, believes social entrepreneurship offers a transformative grassroots alternative to the usual way of doing business. This article highlights four crucial ways in which social entrepreneurs differ from their traditional cou...Starting at €8.20