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When One Business Model Isn't Enough (Spanish version)
Casadesus-Masanell, Ramon; Tarzijan, JorgeArticle HBS-R1201MStrategyTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarzijan, of the Pontificia Universidad Catolica de Chile, explore how LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights....Starting at €8.20
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Forward Integration or Horizontal Expansion? (Spanish version)
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCase HBS-706S35StrategyCelulosa Arauco is a major Chilean producer of market pulp and wood products. Owning over 1.2 million hectares of forest in Chile, Argentina, and Uruguay, the company's key advantage is the ideal growing conditions in which the company's forests are located. As of early 2004, Arauco is the third largest producer of market pulp (pulp sold on the open market) and is considering increasing its capacity, tying it with Brazilian competitor Aracruz as ...Starting at €8.20
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When One Business Model Isn't Enough
Casadesus-Masanell, Ramon; Tarzijan, JorgeArticle HBS-R1201M-EStrategyTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarzijan, of the Pontificia Universidad Catolica de Chile, explore how LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights....Starting at €8.20
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Arauco (B): "Papel" in Brazil
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCase HBS-709416-EStrategyThis is Part B to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.Starting at €5.74
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Lan Airlines in 2008: Connecting the World to Latin America, Teaching Note
Casadesus-Masanell, Ramon; Mitchell, Jordan; Tarzijan, JorgeTeaching Note HBS-709492-EStrategyTeaching Note for [709410].Starting at €0.00
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Two Ways to Fly South: Lan Airlines and Southwest Airlines, Teaching Note
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanTeaching Note HBS-710422-EStrategyTeaching Note for 707414.Starting at €0.00
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Lan Airlines en 2008: conectando el mundo con Latinoamérica
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCase HBS-709S24StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. Lan Airlines opera tres modelos distintos: bajo costo para los vuelos nacionales de corto recorrido, de servicio completo para las rutas internacionales; y un negocio de carga internacional, el último de los cuales representa el 33 por ciento de los ingresos totales de LAN (marcadamente diferente de muchos portadores de la herencia de Estados Unidos que se derivan de 3 a 4 ...Starting at €8.20
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Dos formas de viajar al sur: Aerolínea Lan y Southwest Airlines
Casadesus-Masanell, Ramon; Khanna, Tarun; Mitchell, Jordan; Tarzijan, JorgeCase HBS-710S12StrategyPara maximizar su eficacia, los casos de color deben imprimirse en color. Mira a los diferentes modelos de negocio de dos líneas aéreas gran éxito y rentabilidad: con sede en Chile y Lan Airlines con sede en EE.UU. Southwest Airlines. Lan Airlines que persigue un modelo de servicio completo centro-a-habló internacional donde las operaciones de pasajeros y de carga están muy integradas. Suroeste, por el contrario, está configurado para una, de baj...Starting at €8.20
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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20
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Lan Airlines in 2008: Connecting the World to Latin America
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCase HBS-709410-EStrategyLan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33 percent of Lan's overall revenues (markedly different from many U.S. legacy carriers which derive 3 to 4 percent of revenues from cargo). Since a change of ownership in 1994, Lan has grown steadily and quickly at a compound annual growth rate (CAGR) of 19...Starting at €8.20