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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCase IVEY-9B16M063-EEntrepreneurship, StrategySince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Starting at €8.20
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51.com: Rise to the Top via Spin-Off
Yan Gong; S. Ramakrishna Velamuri; Liman ZhaoCase IVEY-9B16M078-EEntrepreneurship, StrategyOnline social network service provider Five One Network Development Co. Ltd. (51.com) was founded in August 2005 and entered the online game industry in 2011, when browser games became popular in China. Although it continuously invested in developing online games, it had failed to reach its goal of becoming one of the top 10 companies in China. The online game industry had seen fierce competition and was finding it difficult to retain talented em...Starting at €8.20
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Tesla's China Drive
Yan Gong; Qiong ZhuCase IVEY-9B15M024-EEntrepreneurship, StrategyAs a newcomer in the automobile industry, Tesla Motors had distinguished itself by redefining automobiles and rewriting some of the rules of the automobile industry. Ten years after its founding, it had begun to make inroads into China — a totally different market from Europe and the United States — and commenced its globalization efforts. China had set “new energy” as its major strategy for sustainable development and national security. Which pa...Starting at €8.20
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51.com: Rise to the Top via Spin-Off - Teaching Note
Yan Gong; S. Ramakrishna Velamuri; Liman ZhaoTeaching Note IVEY-8B16M078-EStrategyTeaching note for product no. 9B16M078.Starting at €0.00
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Souche: A Start-up Exploring the Used Car Market - Teaching Note
Yan Gong; Qiong ZhuTeaching Note IVEY-8B16M134-EStrategyTeaching Note for product 9B16M134.Starting at €0.00
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Mergers and People: Key Factors for an Effective Acquisition and for Surviving One
Stein, Guido; Cuadrado, MartaTechnical Note DPON-123-ECorporate Governance, Leadership and People Management, StrategyThe aim of this technical note is to consider the human dimension of mergers and acquisitions and the way these processes impact people. In the substantial body of scientific literature that exists on this topic, authors discuss the rules and "magic" formulas that lead to a successful acquisition, grounding their arguments in empirical evidence. One of the first conclusions that can be drawn from examining this literature is that the authors cite...Starting at €8.20
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Aterrizaje: reflexiones desde la dirección general
Stein, Guido; Cuadrado, MartaTechnical Note DPON-115Corporate Governance, Leadership and People Management, StrategyEl objetivo de esta nota técnica es explorar algunas de las primeras acciones que conviene adoptar cuando se aterriza en una dirección general, a través de la experiencia del presidente ejecutivo y director general en España de una empresa global norteamericana de servicios financieros, posicionada entre las 30 compañías más prestigiosas de Estados Unidos, y otros tres directivos generales de diversos sectores. Aborda también la combinación de co...Starting at €8.20
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Introducción a la gestión de personas: Criterios de sentido común
Stein, Guido; Cervantes, Ángel; Cuadrado, MartaTechnical Note DPON-121Innovation and Change, Leadership and People Management, StrategyEsta nota técnica tiene como objetivo introducir al lector en el conjunto de las principales políticas de la gestión de personas en las empresas. No pretende ser exhaustiva, sino clarificadora para los directivos que tienen a su cargo personas, independientemente de su función o área de negocio. No está escrita en primer lugar para los expertos en recursos humanos, aunque quizá les pueda resultar útil este enfoque académico directo, nutrido con l...Starting at €8.20
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West Line - Nota del instructor
Stein, Guido; Cuadrado, Marta; Pin Arboledas, José RamónTeaching Note DPOT-72Information Technologies, Leadership and People Management, StrategyGuillermo Oliva es un joven abogado que ha ido desarrollando una exitosa carrera profesional en el mundo de la consultoría. Sus buenos resultados en West Line, compañía líder en el sector de las tecnologías de la información, le posicionan como el sucesor del actual CEO de Iberia. El caso presenta su promoción a director general y la importancia de la toma de posesión.Starting at €0.00
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Introduction to Personnel Management: Rules of thumb
Stein, Guido; Cervantes, Ángel; Cuadrado, MartaTechnical Note DPON-121-EInnovation and Change, Leadership and People Management, StrategyThis technical note aims to acquaint readers with the main personnel management policies found in enterprises. It is intended not to be exhaustive but to serve as a reference for managers in charge of their own teams, regardless of their position or department. It was not written specifically for human resources experts, although they too may find this direct academic approach - reinforced by daily practice - rather useful. The line between arbi...Starting at €8.20