Stanford Graduate School of Business (USA)
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Sirum: Scaling a “Tech-for-Good” Medication Donation Platform
Siegelman, Russell; Montgomery, LucyCase SGSB-E815-EEntrepreneurshipKiah Williams started SIRUM as a Stanford undergraduate alongside her classmates Adam Kircher and George Wang. Nearly two decades later, the medication donation nonprofit was now operating in five states across the country and had helped facilitate medication donations to reach 150,000 uninsured and underinsured patients. SIRUM’s technology enabled donors with excess medication supply to donate unexpired, sealed, non-opioid medications to those...Starting at €8.20
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Total Venture Design: Creating and Delivering Value
Holloway, Charles; Montgomery, LucyCase SGSB-E823-EEntrepreneurshipCharles Holloway, founder of Stanford’s Center for Entrepreneurial Studies, shares his reflections and learnings on entrepreneurship in this teaching note. Designed to be a hands-on tool for aspiring entrepreneurs, this playbook will frame key questions and provide frameworks to assist in building new ventures.Starting at €8.20
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Scale-up! How Google Accelerated Underrepresented Companies
Ziebelman, Peter; Mansfield, Imogen; Mirabile; DominicCase SGSB-E761-EEntrepreneurshipThe case explores Google’s accelerator programs and its efforts to support underrepresented start-ups that are ready to scale. Students will understand Google’s approach to (1) building accelerator programs, (2) selecting which startups to participate, and (3) leveraging the resources of Google and its parent, Alphabet. The case also provides an overview of the specific accelerator programs, curriculum, and benefits, which are helpful for student...Starting at €8.20
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Autodesk in 2016: Transforming to Meet a Changing Industry
Siegel, R; Seibert, PCase SGSB-E613-EEntrepreneurshipThe purpose of this case is to look at Autodesk’s cultural and technological challenges as the company faces a changing industry. With various innovations such as the cloud, the Internet of things, and various new manufacturing processes affecting every aspect of the company’s future, students will be introduced to the various decisions and challenges a corporation has to face in order to remain ahead of massive industry disruption. The case anal...Starting at €8.20
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Autodesk in 2016: Transforming to Meet a Changing Industry - Teaching note
Siegel, R; Seibert, PTeaching Note SGSB-E613TN-EEntrepreneurshipThe purpose of this case is to look at Autodesk’s cultural and technological challenges as the company faces a changing industry. With various innovations such as the cloud, the Internet of things, and various new manufacturing processes affecting every aspect of the company’s future, students will be introduced to the various decisions and challenges a corporation has to face in order to remain ahead of massive industry disruption. The case anal...Starting at €0.00
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FlexShyft: Term Sheet Negotiation
Beyer, Anne; Siegel, Robert; Mirabile; DominicCase SGSB-E774A-EEntrepreneurshipThis case describes a fictional company, FlexShyft, as its cofounders navigate and negotiate the terms of an offer to invest in the company’s Series B financing round. The cofounders review and evaluate each clause of the term sheet from the venture capital firm Storm Point Ventures to understand the implications for the company, FlexShyft’s existing investors, and themselves. The case is designed to be taught as a simulated negotiation, in whi...Starting at €8.20
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Mach49 and 2401: Building the Unicorn Within
Siegel, Robert; Montgomery, LucyCase SGSB-E817-EEntrepreneurshipMonifa Porter was in the process of building a product that could work her and her team out of a job. As head of 2401, a subdivision of the corporate innovation and growth company Mach49, Porter was building a technology product that would assist corporations as they designed, built, and scaled new ventures within their existing organization. In late 2022, Porter’s team released a minimum viable product of 2401, and was now in the process of des...Starting at €8.20
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Carlypso (B): Pumping the Brakes
Ellis, Jim; Nakache, Patricia; Montgomery, LucyCase SGSB-E546B-EEntrepreneurshipAfter graduating from Stanford Graduate School of Business, Nicholas Heinrichsen and Christopher Coleman launched Carlypso, a peer-to-peer marketplace for selling used cars. Carlypso hoped to disrupt the $400 billion used car market by making it easier and more convenient for both sellers and buyers. However, Carlypso ran into difficulty trying to scale its operations, and pivoted to a reverse auction model, where Carlypso worked with leasing and...Starting at €5.74
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Paga: Ending Cash’s Reign in Emerging Markets
Ciesinski, Stephen; Montgomery, LucyCase SGSB-E748-EEntrepreneurshipTayo Oviosu founded Paga in 2009 to make life possible for the millions of Nigerians who operated in a cash-first environment. Paga helped users send money through peer-to-peer transactions, pay utility bills, and store money in a digital wallet. Paga launched a valuable human agent network throughout Nigeria, which enabled the company to build trust with customers and grow its user base significantly. By November 2020, Paga had over 26,000 agent...Starting at €8.20
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MarketForce: Building an Operating System for Merchants in Africa
Ciesinski, Stephen; Montgomery, LucyCase SGSB-E809-EEntrepreneurshipTesh Mbaabu started MarketForce to help bring technology to the thousands of Kenyan merchants who ran corner shops that were often a centerpiece of their communities. MarketForce began as an inventory ordering platform for merchants, but has quickly evolved into a comprehensive operating system that merchants can use to unlock new revenue streams and grow their businesses. The team has expanded from Kenya into four new African countries and hope...Starting at €8.20