IESE (España)
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Productive Innovation
Thomke, Stefan; Bojinov, Iavor; Saint-Jacques, Guillaume; Tingley, Martin; King, Jeremy; McGinn, DanielArticle HBS-R2002B-EEntrepreneurshipfocusing on the average, instead of looking at how a change impacts different customer segments; forgetting that customers are connected and that their interactions can affect test outcomes; and running tests for too short a time frame. Firms can avoid these pitfalls, however, by applying techniques that have worked at LinkedIn and Netflix. In "The Power of These Techniques Is Only Getting Stronger," HBR interviews Jeremy King, who has spent thr...Starting at €8.20