HBSP (USA)
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Zebra Medical Vision (Spanish version)
Greenstein, Shane; Gulick, SarahCase HBS-620S05EntrepreneurshipWhat should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?Starting at €8.20
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Don't Just Do Something, Stand There! (Spanish version)
Moon, YoungmeArticle HBS-F0403AEntrepreneurshipSony's first household robot, AIBO, couldn't do much of anything useful. By reframing AIBO as a pet, the company found a way to capitalize on the product's imperfections and attract an unusually diverse group of new customers.Starting at €8.20
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CashDrop (A)
Koning, Rembrand; Gompers, Paul A.; Gulick, SarahCase HBS-221051-EEntrepreneurshipIn July 2020, Ruben Flores-Martinez had launched a startup, CashDrop, which provided easy and cheap sales options for small businesses. The COVID-19 pandemic helped CashDrop quickly grow. Flores-Martinez, who had previously sought and been denied ventureStarting at €8.20
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CashDrop (B2)
Koning, Rembrand; Gompers, Paul A.; Gulick, SarahCase HBS-221053-EEntrepreneurshipAfter the events in CashDrop A, Jarrid Tingle and Henri Pierre-Jacques, the founders of Harlem Capital partners, worried that Ruben Flores-Martinez, CashDrop's founder, would take another offer while he waited for them to officially make an offer. HCP traStarting at €8.20
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Zebra Medical Vision
Greenstein, Shane; Gulick, SarahCase HBS-619014-EEntrepreneurshipAn Israeli startup founded in 2014, Zebra Medical Vision, develops algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making diagnoses. By July 2018, Zebra had developed seven algorithms to analyze scans for emphysema, liver density, compression fractures, bone density, brain bleeds, breast cancer, and a calcium s...Starting at €8.20
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Zebra Medical Vision, Teaching Note
Greenstein, Shane; Gulick, SarahTeaching Note HBS-619053-EEntrepreneurshipTeaching note is meant to accompany Zebra Medical Vision case, which offers a look at a company's decisions as a small startup competing with other startups and major technology companies. It also demonstrates the challenges faced by a machine learning company working on brand-new technology, including difficulties finding training data, hiring competition, and negotiating FDA approvals and other government regulations.Starting at €0.00
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NYC311
Kontokosta, Constantine E.; Weiss, Mitchell B.; Snively, Christine; Gulick, SarahCase HBS-818056-EEntrepreneurshipJoe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the Mayor's deputies: "Are some communities being underserved by 311? How do we know we are hearing from the right people?" Founded in 2003 as a phone number for residents to dial (311) from a landline for information on city services and to log complaints, the city launched a 311 website and mobile app in 2009...Starting at €8.20
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S'well: The Mass Market Decision
Moon, YoungmeCase HBS-317019-EEntrepreneurshipThis case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to theStarting at €8.20
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Uber: Changing the Way the World Moves (B)
Moon, YoungmeCase HBS-317125-EEntrepreneurshipThis is a B case written as a follow-up to the original case, Uber: Changing the Way the World Moves (316101). It describes a slew of controversial incidents besetting the company in early 2017.Starting at €5.74
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CashDrop (B1)
Koning, Rembrand; Gompers, Paul A.; Gulick, SarahCase HBS-221052-EEntrepreneurshipAfter the events in CashDrop A, Flores-Martinez received two concrete offers from VC funds for his startup business, CashDrop. This case describes the tensions between the two funds: a traditional VC fund who would offer Flores-Martinez a prestigious platStarting at €8.20