HBSP (USA)
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Ebony Magazine
Rogers, Steven S.; Jackson, DerrickCase HBS-317043-EEntrepreneurshipFor nearly 75 years, the Johnson Publishing Company has been the most successful African American magazine publisher. Its flagship Ebony magazine was an iconic coffee table fixture for decades in black households of all classes, making founder John H. Johnson the first African American to make the Forbes 400 list of richest Americans. But the privately held company was now in the hands of his daughter, and it faced the bracing, debilitating winds...Starting at €8.20