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HBSP (USA)
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Playing Games with Customers (Spanish version)
Ferrazzi, Keith; Chen, Jane; Zhan, Li; Li, ZhanArticle HBS-F0304BEntrepreneurshipComputer games aren't just for kids anymore, as Chrysler, Coca-Cola, and the U.S. Army are finding out. Whether selling cars or recruiting soldiers, games are attracting a new kind of player.Starting at €8.20