IESE (España)
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The Internationalization of Metro News: Or How Free Newspapers are Trying to Conquer the World
Vives L.; Valor Sabatier, JosepCase DG-1488-EEntrepreneurship, Innovation and ChangeSince its first launch in Sweden, in 1995, Metro News has developed a global footprint that covers Metro was 67 cities with 45 editions distributed in 17 countries. The concept behind is simple but has proven to be very powerful: a free newspaper distributed through the urban transit system. This case disentangles the critical steps in the process of internationalization of Metro.Starting at €8.20
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Paack: Harnessing Data in the Logistics Industry
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-213-EEntrepreneurship, Information Technologies, Innovation and ChangeIn early 2021, Jan de Tienda, Chief Strategy and Data Officer (CSO/CDO) of Paack and Chief Executive Officer (CEO) Fernando Benito were discussing the next steps for the rapidly growing company, which was becoming more and more complex as it grew in scale. Paack was a parcel delivery company that allowed final customers to schedule their deliveries. This reduced the number of failed delivery attempts and resulted in more convenience and efficienc...Starting at €8.20