IESE (España)
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IESE Insight. Issue 34. Third Quarter 2017
IESE InsightMagazine REV-73-EEntrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyThe opportunities for value creation double with public-private partnerships (PPPs). Pascual Berrone, Joan E. Ricart, Hugo Ferradans, Miquel Rodriguez and Jordi Salvador outline what businesses bring to PPPs in cities, and they highlight seven forces for success. Steven Tadelis analyzes the award process when public buyers and private suppliers negotiate contracts. Xavier Vives presents the challenges that bankers and regulators face in trying to...Starting at €22.00
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IESE Business School Insight, 150
IESE InsightMagazine REV-84-EEntrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, StrategyA look at what executives need to know as artificial intelligence transforms business in the 21st century. The main report includes: a primer of key AI concepts; interviews with Dario Gil (IBM) and Thomas W. Malone (MIT); and a look at how companies are adopting AI. Plus: Where do women lead? Are you an effective executive? Four generations at work. Interview with World Bank auditor Yuko Keicho. Two entrepreneurs helped by Finaves. How Axel Lambe...Starting at €22.00
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The Medium Is the Message
IESE InsightArticle ART-2717-EEntrepreneurship, Knowledge and Communication, StrategyGuy Kawasaki specializes in surprising sound bites and a no-nonsense approach to everything from business plans to social media to how best -- or best not -- to emulate Steve Jobs. He has a way with a phrase, and has adapted that skill to a number of different roles and sectors. The message he shares, for business and marketing success, is clear: Embody your own sound bites. Promote clarity and jargon-free communication. Engage the masses. And do...Starting at €8.20
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IESE Insight. Issue 2. Third quarter 2009
IESE InsightMagazine REV-2-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThis edition of the IESE Insight review shows how working together with others can multiply your company¿s own best effort. A study by Kathleen M. Eisenhardt (Stanford) and Pinar Ozcan (IESE) reveals how even small firms with few resources can use strategic alliances to strengthen their market position, gain new capabilities and resources, and grow during difficult times. Thomas Vollmann and Carlos Cordón (IMD) present a tested process to ...Starting at €22.00
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
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IESE Insight. Issue 19. Fourth Quarter 2013
IESE InsightMagazine REV-43-EDecision Analysis, Economics, Entrepreneurship, Finance, Innovation and Change, Leadership and People Management, Marketing, StrategyThis issue will not only help you to make decisions, it will ensure they are smart. Rafael de Santiago shows how to use decision trees, and suggests practical strategies to limit the influence of cognitive biases on your decision-making. Sheena Iyengar offers steps to design more helpful forms of choice, so that you obtain the most benefit from choice with the least effort, for yourself as well as for the consumers and employees you serve. Sebast...Starting at €22.00
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IESE Insight. Issue 5. Second quarter 2010
IESE InsightMagazine REV-5-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People Management, Marketing, StrategyGives you the bigger mindset you need to adapt to the challenges of operating cross-culturally. Richard M. Steers and Carlos Sanchez-Runde explore the implications of culture for managing and motivating employees around the world. Marieke de Mooij urges managers to take a culturally segmented approach in their global marketing effort. Sophia Kusyk challenges three myths about doing business across cultures and provides some ethical decision-makin...Starting at €22.00
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IESE Insight. Issue 25. Second Quarter 2015
IESE InsightMagazine REV-54-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Economics, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, StrategyThis magazine is for all managers looking to give their enterprise a tune-up, so business engines can keep the global economy powering ahead. Albert Fernández Terricabras explores the main reasons behind the chronic shortage of resources faced by many SMEs and proposes strategies for dealing with them. Walter Kuemmerle identifies the dimensions of an entrepreneurial society that increase the likelihood that enterprises will prosper, despite the s...Starting at €22.00
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IESE Insight. Issue 6. Third Quarter 2010
IESE InsightMagazine REV-6-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Service and Operations Management, StrategyNo matter the season, harvesting value is possible. Prepare the ground, sow creativity and reap the rewards of high growth. Antonio Dávila and George Foster consider eight main categories that demand managerial attention if companies are ever to achieve high growth. Jeanne Liedtka reveals the new mindset, strategic questions and reframing techniques that operating managers need in order to develop successful growth leadership. M. Julia Prats and ...Starting at €22.00
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25 Game Changers: Insights From IESE Insight
IESE InsightArticle ART-2710-EDecision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyIn celebration of our 25th edition, we have compiled 25 top insights by IESE professors published since the magazine's inception. Here we offer six years' worth of insights that, if put into practice, will have a deep, positive, lasting impact on your management and the world in which you operate. So read on!Starting at €8.20