IESE (España)
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Olapic: Migrating the Business Model
Roure Parera, Joan; Segurado, Juan LuisCase E-171-EEntrepreneurshipThis case deals with the implementation and launch of a start-up (Olapic) created by three Spanish graduates of the MBA program at Columbia Business School. Olapic, headquartered in New York, offers a visual commerce platform that lets any type of brand interact with its customers using photographs. The case accompanies the entrepreneurial process associated with the project, from the conception of the initial business model, the mobilization of ...Starting at €8.20
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Lew Wasserman and the Motion Picture Industry
Gurses K.; Ferraro, FabrizioCase DG-1494-EEntrepreneurshipLew Wasserman achieved a position of immense power in the movie industry and in the political arena. Before him, old-time moguls like Louis B. Mayer and Jack Warner, had exerted enormous power within their particular domains, but none of them had been able to move outside of the confines of the motion picture industry. Wasserman became enormously powerful in the 1950s, as both an agent and a producer, moving beyond Hollywood to dominate the emerg...Starting at €8.20