IESE (España)
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Scripped.com: Creating the Business Model
Rajaraman, Aarthi; Davila, AntonioCase E-146-EEntrepreneurshipThis case study presents the challenges of an Internet start-up as it finds its business model for growth. Scripped.com (later Scripted.com) is a start-up founded by three MBAs, in which screenwriters are able to produce their own work. Over time, the founders learn about the market.Starting at €8.20
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Luis Canto
Rajaraman, Aarthi; Martín Cabiedes, Luis; Prats, Mª JuliaCase E-131-EEntrepreneurshipUp until the accident (in which his bicycle was hit by a car) he had been on a successful, six-year consulting run at Benson & Company. However, post-accident and two surgeries later, Luis Canto had plenty of free time on his hands. The accident had forced him to re-evaluate what he was doing with his life, and almost at once, he knew that he would not go back to the job at Benson.Starting at €8.20
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The Alas - Red Bull Project: X - Sports Challenges
Oliver, Daniel; Davila, AntonioCase DG-1503-EEntrepreneurshipThe Alas-Project case describes a sporting project that beat two world records: the longest distance and time flown in free fall. The case addresses the issue of valuing the project. In this case, Red Bull together with the Spanish Army sponsored the project putting a certain amount of money and resources to support the project. The question remains as to what was the value to the sponsors of the project. The case describes the project itself, th...Starting at €8.20