IESE (España)
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Startup as a Service: The Prehype Model - Teaching Note
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-88-EEntrepreneurship, Innovation and Change, StrategyThe case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest ...Starting at €0.00
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Samsung's European Innovation Team - Teaching Note
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-68-EEntrepreneurship, Innovation and Change, Knowledge and CommunicationThe case details the work of Samsung¿s Product Innovation Team in Europe, the PIT-EU, established in 2010 to fuel consumer-driven innovation (as opposed to technology-driven innovation). By 2013, projects created by the team had contributed an estimated half a billion dollars to Samsung¿s profits. The case covers the first three years of the team and shows how the founders set up their team to make success more likely. Among other topics, the cas...Starting at €0.00
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Startup as a Service: The Prehype Model
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-379-EEntrepreneurship, Innovation and Change, StrategyThe case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest ...Starting at €8.20
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Samsung's European Innovation Team: Fueling consumer-driven growth
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-307-EEntrepreneurship, Innovation and Change, Knowledge and CommunicationThe case details the work of Samsung's Product Innovation Team in Europe, the PIT EU, established in 2010 to fuel consumer-driven innovation (as opposed to technology-driven innovation). By 2013, projects created by the team had contributed an estimated half a billion dollars to Samsung's profits. The case covers the first three years of the team and shows how the founders set up their team to make success more likely. Among other topics, the cas...Starting at €8.20
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Innovation at PwC: Transforming the Organization
Gironza, Alfonso; Prats, Mª Julia; Gómez, Pedro AlbertoCase E-163-EEntrepreneurship, Innovation and ChangeThe chairman of PwC Spain has proposed a new target for 2012: 10% of revenue is to come from innovative services. Pedro Alberto, innovation leader, is weighing the impact the launch of the iMarket and the breakthrough innovation proposals already in the pipeline are likely to have on the firm. Even if his team continues to enjoy the strong management backing it has had up until now, will he be able to maintain the innovation orientation that has ...Starting at €8.20