IESE (España)
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Europe Insurance and Lama Hotels (B): The Chief Executive Officer of Lama Hotels
Stein, Guido; Mehta, Kandarp; Jimenez, José Manuel; García-Castro, RobertoCase E-175-ECorporate Governance, Decision Analysis, EntrepreneurshipHoteles Lama is a family-owned hotel chain founded by a builder who migrated from the countryside to the city, where he remained and ultimately started the chain in 1962, which has now grown to four hotels. The city is the second largest in the country and draws many tourists. Two of the hotels are three-star and the other two are four-star. Lama's construction group was profitable for years, achieving relatively standard 15% margins, and in some...Starting at €5.74