IESE (España)
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Oakberry: The Gracia Store Decision
Soler, Edi; Eduardo Bork AlvoCase ASN-90-EDecision Analysis, Entrepreneurship, StrategyIn December 2019, just two days before his final MBA exams, Edison was contemplating if he should become a shareholder of an Oakberry franchise store in Barcelona. Oakberry was a one-product fast food chain specialized in healthy and natural drinks based on frozen açaí, a unique fruit from an Amazon palm tree. Three years after its launch in Brazil, the chain had more than 200 stores worldwide. He believed this entrepreneurial experience could be...Starting at €8.20
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Memoranda of Understanding (MoU) and Letters of Intent (LoI) in an Entrepreneurial Context
Wakeling, Nick; Mitchell, Jordan; Prats, Mª JuliaTechnical Note EN-13-EEntrepreneurshipThe objective of this note is to provide an introduction to Memorandum of Understanding (MoUs) and Letters of Intent (LoIs). It is not intended to substitute the advice of a seasoned lawyer, but rather to guide students and entrepreneurs on the basics of such documents.Starting at €8.20