Ivey Business School (Canada)
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Wendy’s: Capitalizing on Emerging Social Media Trends
Fabrizio Di MuroCase IVEY-9B21A018-ELeadership and People Management, MarketingIn late 2020, Wendy’s was an iconic North American fast-food chain with a history of innovation. The corporation’s inventive approach to its promotions was particularly apparent in its use of social media, even more so in its unique management of the company’s Twitter account. In addition to using Twitter to provide customer support and advertise its products in an online setting – two traditional activities conducted by many a business on Twitte...Starting at €8.20
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The Linda Dor: Building a Culture of Customer Satisfaction
Nicole R.D. Haggerty; Mark Boadu; Allie Zuccon; Zoe WoodsCase IVEY-9B18C014-ELeadership and People ManagementThe general manager of operations and interim general manager of human resources at Linda Dor Restaurant and Rest Stop (Linda Dor) was facing challenges recruiting, training, and retaining staff at the lower levels of the organization. These customer-facing positions, which include wait staff, cashiers, and runners, are responsible for delivering the high level of customer service enshrined in Linda Dor Enterprises’ corporate values. Providing a ...Starting at €8.20
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The Linda Dor: Building a Culture of Customer Satisfaction - Teaching Note
Nicole R.D. Haggerty; Mark Boadu; Allie Zuccon; Zoe WoodsTeaching Note IVEY-8B18C014-ELeadership and People ManagementTeaching note for product 9B18C014.Starting at €0.00
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Wendy’s: Capitalizing on Emerging Social Media Trends - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B21A018-ELeadership and People Management, MarketingTeaching note for product 9B21A018.Starting at €0.00