Ivey Business School (Canada)
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Nudestix: Thriving in Spite of a Global Pandemic - Teaching Note
Lee Watkiss; Samantha KrolTeaching Note IVEY-8B21M026-ELeadership and People Management, StrategyTeaching note for product 9B21M026.Starting at €0.00
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Wendy’s: Capitalizing on Emerging Social Media Trends
Fabrizio Di MuroCase IVEY-9B21A018-ELeadership and People Management, MarketingIn late 2020, Wendy’s was an iconic North American fast-food chain with a history of innovation. The corporation’s inventive approach to its promotions was particularly apparent in its use of social media, even more so in its unique management of the company’s Twitter account. In addition to using Twitter to provide customer support and advertise its products in an online setting – two traditional activities conducted by many a business on Twitte...Starting at €8.20
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Michael McCain’s Maple Leaf Foods Tweet - Teaching Note
Gerard Seijts; Stephen R. Foerster; Kersi Antia; Lee Watkiss; Jana SeijtsTeaching Note IVEY-8B20C050-ELeadership and People ManagementTeaching note for product 9B20C050.Starting at €0.00
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Nudestix: Thriving in Spite of a Global Pandemic
Lee Watkiss; Samantha KrolCase IVEY-9B21M026-ELeadership and People Management, StrategyAs 2019 ended, the founder and chief executive officer of Nudestix Inc. (Nudestix) had overseen phenomenal growth during the firm’s five years of operation. However, the company was about to encounter a series of issues as a result of the global COVID-19 pandemic that resulted in lockdowns, stay-at-home orders, and closures of non-essential businesses around the world. Nudestix, like many companies, suffered a severe decline in revenue. How could...Starting at €8.20
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Wendy’s: Capitalizing on Emerging Social Media Trends - Teaching Note
Fabrizio Di MuroTeaching Note IVEY-8B21A018-ELeadership and People Management, MarketingTeaching note for product 9B21A018.Starting at €0.00