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Ivey Business School (Canada)
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Maggi: A Tangled Mess
Gerard Seijts; Sunali SwaminathanCase IVEY-9B18C003-ELeadership and People Management, StrategyIn the summer of 2015, one of Nestlé SA (Nestlé)’s top-selling products in the Indian market, its two-minute Maggi noodles, was embroiled in a food and safety issue when lead was discovered during a test. Media pundits called for the arrest of Nestlé officials. Others took to the street to set ablaze the famous yellow-coloured Maggi packets. Nestlé treated the matter largely as a regulatory issue, managing the crisis with scientific data at hand....Starting at €8.20
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Maggi: A Tangled Mess - Teaching Note
Gerard Seijts; Sunali SwaminathanTeaching Note IVEY-8B18C003-ELeadership and People ManagementTeaching note for product 9B18C003.Starting at €0.00