Ivey Business School (Canada)
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A Terroir Olive Oil Mill Against Agri-Food Multinationals
Franck Brulhart; Philippe Chereau; Pierre-Xavier MeschiCase IVEY-9B16M030-EEntrepreneurship, StrategyAWARD WINNING CASE – This case won the Euro-Mediterranean Managerial Practices and Issues category at the 2015 EFMD Case Writing Competition. The chief executive officer of Les Moulins de la Brague (LMB), a seven-generation French olive oil miller, was worried about the future of the business. LMB was trying to find a profitable niche in a market that was filled with multinational companies, whose products came in a variety of quality and price r...Starting at €8.20
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Lenovo: A Chinese Dragon in a Global Village
Pascal Vidal; Pierre-Xavier MeschiCase IVEY-9B13M029-EStrategyThe fast rise of Lenovo among its competitors in the computer industry raised a series of questions regarding the sustainability of its competitive position, as well as the choices it had made in its efforts toward globalization. First, how could Lenovo establish and sustain a leadership role in an industry where competitive positions were increasingly unstable? Next, how could the Chinese firm build a solid competitive position in an industry ch...Starting at €8.20
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Michelin in the Land of the Maharajahs (B)
Pierre-Xavier MeschiCase IVEY-9B07M031-EStrategyThis is a supplement to Michelin in the Land of the Maharajahs (A): A Note on the Tire Industry in India, product 9B07M030. This case presents the performance and the geographic positioning of Michelin as well as its international expansion strategy. The information provided allows students to analyse Michelin's strategy and performance.Starting at €5.74
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The Tire Maharajahs: Competing with Chinese Exporters and Tire Multinationals for Industry Leadership in India - Teaching Note
Bohas Alexandre; Pierre-Xavier MeschiTeaching Note IVEY-8B20M123-EStrategyTeaching note for product 9B20M123Starting at €0.00
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The Tire Maharajahs: Competing with Chinese Exporters and Tire Multinationals for Industry Leadership in India
Bohas Alexandre; Pierre-Xavier MeschiTechnical Note IVEY-9B20M123-EStrategyOver a 10-year period, from 2008 to 2018, Indian tire production increased from 80 to 180 million units. Indian tire companies were thriving and investing heavily abroad. Four Indian tire companies were among the top 30 tire makers in the world. AlthoughStarting at €8.20
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Michelin in the Land of the Maharajahs (A): Note on the Tire Industry in India
Pierre-Xavier MeschiCase IVEY-9B07M030-EStrategyAs opposed to other emerging countries, the tire market in India was almost exclusively dominated by local players: 90 per cent of all tires on the Indian market were made and sold by local Indian companies. It is important to note that the big names of the world tire industry - Michelin, Bridgestone, Goodyear and Continental - were hardly visible in India. Michelin was absent from the Indian tire market and it is very surprising that the world l...Starting at €8.20