Ivey Business School (Canada)
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Future Retail: Acquisition Spree and Beyond
Rakhi ThakurCase IVEY-9B19A001-EMarketing, StrategyFuture Retail Limited (Future Retail) had a unique business model and an aggressive growth strategy that helped to make it India's largest retailing organization. In 2017, Future Retail was expanding its network of stores, but a new retail landscape was emerging, as customers were shifting to e-commerce for large purchases, due to changing lifestyles and customer preferences, while continuing to shop at small mom-and-pop stores for smaller, quick...Starting at €8.20
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Butterfly Edufields: Different Shades of Capacity
Kalyana C. Chejarla; Sourabh Bhattacharya; Siddhartha ModukuriCase IVEY-9B19D003-EService and Operations ManagementIn April 2017, Butterfly Edufields Pvt. Ltd., in Hyderabad, India, was experiencing a rapid growth in demand and needed to find ways to expand its capacity to meet this demand without significantly increasing costs. The company created innovative teaching and learning products for students in grades 1 through 10. Working with these products hands-on helped students understand various mathematics and science concepts such as magnetism, light, and ...Starting at €8.20
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Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
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Nilgai Foods: Positioning Packaged Coconut Water in India - Teaching Note
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavTeaching Note IVEY-8B19A011-EMarketingTeaching note for product 9B19A011.Starting at €0.00
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Metro Cash & Carry: Profitability in the Indian Market - Teaching Note
Rakhi ThakurTeaching Note IVEY-8B20A048-EMarketingTeaching note for product 9B20A048.Starting at €0.00
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Bajaj RE60: The Branding Challenge of Disruptive Innovation
Srividya Raghavan; Sourabh BhattacharyaCase IVEY-9B16A014-EMarketingBajaj Auto Limited (BAL), the world’s largest manufacturer of three-wheel vehicles, was about to launch India’s first quadricycle, built indigenously for applications that were uniquely useful for urban transportation in developing markets such as India. The four-wheel vehicle was being launched as a completely new category in the Indian market by BAL’s Commercial Vehicle division. The dilemma facing the BAL team was whether to brand the new prod...Starting at €8.20
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Serum Institute of India: Delivering COVID-19 Vaccines - Teaching Note
Sourabh Bhattacharya; Kalyan C. Chejarla; Romina Mathew; Ayush Gupta; Vishrut AnandTeaching Note IVEY-W27137-EService and Operations Management, StrategyTeaching note for product W27136.Starting at €0.00
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Rain Industries Limited: Responding to Global Supply Chain Shifts
Kalyan C. Chejarla; Sourabh Bhattacharya; Vinay Kalakbandi; Shantanu BagchiCase IVEY-W25341-EService and Operations ManagementRain Industries Limited (Rain), through its wholly owned subsidiary Rain Carbon Inc., produced upcycled carbon products from the by-products of steel and petroleum and other industries. The demand- and supply-driven shifts and various sustainability initiatives by industries both downstream and upstream in Rain’s existing supply chain could prove to be disruptive, requiring strategizing and future-proofing. When the Government of India’s Ministry...Starting at €8.20
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Butterfly Edufields: Different Shades of Capacity - Teaching Note
Kalyana C. Chejarla; Sourabh Bhattacharya; Siddhartha ModukuriTeaching Note IVEY-8B19D003-EService and Operations ManagementTeaching note for product 9B19D003.Starting at €0.00
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Metro Cash & Carry: Profitability in the Indian Market
Rakhi ThakurCase IVEY-9B20A048-EMarketing, StrategyMetro Cash and Carry India Private Limited (Metro C&C) was a chain of wholesale stores owned by the German retailer Metro Group, which opened its first store in India in the southern city of Bangalore in 2003. By 2018, the company led the cash-and-carry segment of the Indian wholesale market, but was still not profitable. It faced challenges related to high real estate costs, competition from domestic and international wholesale firms, and compet...Starting at €8.20