Ivey Business School (Canada)
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Hummus Bar: Dipping into International Markets
Ilan Alon; Jennifer Dugosh; Yusaf AkbarCase IVEY-9B13M060-EEntrepreneurship, StrategyThe founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.Starting at €8.20
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Dulux TileShield: Relaunching a Brand
Kirti Sharma; Puneet SapraCase IVEY-9B17A008-EMarketing, StrategyIn 2012, the marketing department at AkzoNobel India Ltd., a major paints company, faced a key decision concerning the possible relaunch of TileShield, a premium roof tile paint in the company’s exterior paints division. Since its inception, TileShield had led the market, especially in the southern part of India, but despite growth in the demand for roof tile paints, TileShield sales had stagnated in 2011–12. Faced with falling sales and intense ...Starting at €8.20
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Herend Porcelain Manufactory: Designing Strategy in a COVID-19 World - Teaching Note
Anass Karzazi; Elias Goletsas; Pardeep Singh Attri; Yusaf AkbarTeaching Note IVEY-W27120-EStrategyTeaching note for product W27119.Starting at €0.00
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Housing.com: Marketing a Service Offering
Astha S. Gupta; Kirti SharmaCase IVEY-9B16A011-EEntrepreneurship, MarketingHousing.com was a Mumbai-based online real estate listing company that verified the authenticity of every property listing on its website. Despite proving itself as a threat to big players in India’s online property portal space, it was struggling in late 2014 to establish itself as a preferred option among brokers. Conflicts of interest between sellers (i.e., brokers, builders, developers, and landowners who listed property online) and buyers (i...Starting at €8.20
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Bimbra 4x4: The Growth Dilemma
Sunil George Mathew; Kirti SharmaCase IVEY-9B16A007-EMarketing, StrategyBimbra 4x4 was established in 2010 as an after-market customization service providing aesthetic and functional modifications for off-road vehicles. The platform of choice was a utility vehicle called the Mahindra Thar, popular for its bare-bones design that allowed for a wide range of modifications. Bimbra 4x4 adopted a buffet-like approach to its business, where customers were able to pick and choose options to completely customize their vehicle...Starting at €8.20
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Air France: The Load Factor Puzzle in Business Class
Ratan Kumar; Kirti Sharma; Shiv S. TripathiCase IVEY-9B19A032-EMarketing, StrategyIn late 2016, the marketing head at Air France India needed a strategy to acquire additional business-class customers. Although Air France India had been performing well in the economy-class segment, revenues in the business-class segment remained a challStarting at €8.20
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Housing.com: Marketing a Service Offering - Teaching Note
Astha S. Gupta; Kirti SharmaTeaching Note IVEY-8B16A011-EMarketingTeaching note for product 9B16A011.Starting at €0.00
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Miutcánk: A Neighbourhood-Building Network
Anass Karzazi; Yusaf AkbarCase IVEY-9B20M099-EEntrepreneurship, StrategyThe co-founder and chief product officer of Miutcánk, a promising sharing-economy platform dedicated to neighbourhood networking and services, was analyzing the growth of the platform since its creation in 2014. Miutcánk had more than 43,000 registered usStarting at €8.20
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Herend Porcelain Manufactory: Designing Strategy in a COVID-19 World
Elias Goletsas; Anass Karzazi; Pardeep Singh Attri; Yusaf AkbarCase IVEY-W27119-EStrategyHerend Porcelain Manufactory Ltd. (Herend) was an almost 200-year-old porcelain manufactory located in western Hungary. The company had weathered multiple social and political changes, world wars, and hardships and had variably experienced prosperity, international recognition, and, on one occasion, bankruptcy. However, under the current chief executive officer, Herend had become a stable and profitable organization. Then, in March 2020, the COVI...Starting at €8.20
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Miutcánk: A Neighbourhood-Building Network- Teaching Note
Anass Karzazi; Yusaf AkbarTeaching Note IVEY-8B20M099-EStrategyTeaching note for product 9B20M099.Starting at €0.00