Ivey Business School (Canada)
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To a Better Understanding: The Leadership Odyssey Explored
Kanina BlanchardArticle IVEY-9B12TB01-ELeadership and People ManagementIntrospection and reflection have never been appreciated for their ability to steady a leader. However, practitioners and consultants have come to appreciate the importance of looking within. This article seeks to guide the reader to an understanding of reflection’s power, potential, and value as a key to maximizing their journey and being better prepared to thrive in an ever-complex world. Wisdom from the ancient Greeks is used here to inform th...Starting at €8.20
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Aspire Food Group: Marketing a Cricket Protein Brand - Teaching Note
Miranda R. Goode; Emily MoscatoTeaching Note IVEY-8B20A071-EMarketingTeaching note for product 9B20A071.Starting at €0.00
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DOUGH T.O: A Sweet Expansion Opportunity - Teaching Note
Miranda R. Goode; Shivani PradhanTeaching Note IVEY-8B20A082-EMarketingTeaching note for product 9B20A082.Starting at €0.00
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Sophia Tannis: The European Transfer - Teaching Note
Gerard Seijts; Kanina BlanchardTeaching Note IVEY-8B13C027-ELeadership and People Management, StrategyTeaching note for product 9B13C027.Starting at €0.00
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Sophia Tannis: Life Choices (A) and (B) - Teaching Note
Alison Konrad; Kanina BlanchardTeaching Note IVEY-8B15M101-EStrategyTeaching note for products 9B15M101 and 9B15M102.Starting at €0.00
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Sophia Tannis: The European Transfer
Gerard Seijts; Kanina BlanchardCase IVEY-9B13C027-ELeadership and People Management, StrategyA multinational company’s first senior female leader is assigned to the European headquarters. The assignment is a professional coup, and she is primed to meet the challenge. However, her new colleagues’ predominant view is that she is a non-European woman who represents the corporate head office. She has the opportunity to fly high or fail.Starting at €8.20
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Sophia Tannis: Life Choices (A)
Alison Konrad; Kanina BlanchardCase IVEY-9B15M101-EStrategySophia Tannis and her husband, Richard, had to choose between following her career or his. The pair chose to accept Sophia’s new job offer, which involved relocating geographically. Over the ensuing five years, Sophia and Richard became parents to two children and gradually settled into their new roles. Since putting his own career second to Sophia’s, Richard successfully built up a reputation as a future leader within his organization, and has r...Starting at €8.20
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Mission Impossible: Measuring Social Media Return on Investment
Miranda R. Goode; Daniel SamoshCase IVEY-9B12A015-EEntrepreneurship, MarketingIn August 2011, the digital strategist at Online Advertisers, a small digital media company (web development, affiliate marketing, and social media management), was faced with finalizing a value proposition for a new social media marketing division, Online Advertisers Social. Online Advertisers was a creativity-driven company. Data and analytic capabilities were generally not the reason why clients worked with Online Advertisers. Online Advertise...Starting at €8.20
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Sophia Tannis: Life Choices (B)
Alison Konrad; Kanina BlanchardCase IVEY-9B15M102-EStrategySupplement to case A 9B15M101.Starting at €5.74
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Working Cross Culturally: Forget "Business as Usual" - Teaching Note
Lynn Imai; Kanina BlanchardTeaching Note IVEY-8B17C013-ELeadership and People Management, StrategyTeaching note for product 9B17C013.Starting at €0.00