Ivey Business School (Canada)
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Kimpton Hotels - Setting Prices on Priceline (A)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E027-EDecision Analysis, Marketing, Service and Operations ManagementIn June 2008, the Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was trying to process the most recent customer information report from Priceline.com (Priceline). In an attempt to improve revenues during periods of lowStarting at €8.20
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Princessa Beauty Products
Christopher A. RossCase IVEY-9B10A018-EMarketingCanada is becoming increasingly multi-ethnic and many members of these groups start small retail businesses. This case is an example of one such situation. Princessa sold beauty products to the English speaking black community in Montreal. In 2005 and 2006, sales were flat and, in 2007, sales fell by about 16 per cent. The owner was concerned and wondered what action, if any, he should take. While the issues were clearly marketing oriented, recom...Starting at €8.20
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CCM Hockey: The Re-Launch of the U+ Pro Skate
Christopher A. RossCase IVEY-9B11A038-EMarketingCCM Hockey had been losing market share to competitors in the hockey skate business. In order to counter this trend, in March 2008 the most innovative pair of hockey skates ever developed by CCM was made available to customers. Soon after the launch, however, some quality issues developed. In 2009, new and improved skates were put on the market but they looked identical to the previous model. Buyers were skeptical and, as a result, sales were poo...Starting at €8.20
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Lassonde Industries versus Olivia's Oasis Inc.
Christopher A. RossCase IVEY-9B13A029-EMarketingLa Presse, a French language newspaper in Montreal and the largest French language newspaper in North America, published an article summarizing the judgment of a trademark infringement case involving Lassonde Industries, a large Quebec conglomerate with sales of almost Cdn$760 million, and Olivia’s Oasis, a small Quebec manufacturer of health and beauty products with sales of Cdn$250,000. Initially, Olivia’s Oasis had successfully defended itself...Starting at €8.20
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Kimpton Hotels — Setting Prices on Priceline (C)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E029-ECorporate Governance, Marketing, Service and Operations ManagementThe Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was excited about using Priceline.com to help fill rooms on some of Kimpton's low-demand weekends. He estimated the coming weeks' demand across three rate classes and across three lengths of stay (LOS), and he wanted to make sure he did not use Priceline.com too aggressively by releasing too many rooms onto the site.Starting at €5.74
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OLGC Finds Its Match (B)
Chris K. Anderson; John G. WilsonCase IVEY-9B09E015-ECorporate Governance, Service and Operations ManagementThis supplement to OLGC Finds Its Match (A), product # 9B09E014, summarizes the results from a series of bets and provides the email response from the game provider following the discontinuation of this particular game.Starting at €5.74
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The University of the East Coast: Crisis Management - Teaching Note
Christopher A. Ross; Linda DyerTeaching Note IVEY-8B19C025-ELeadership and People ManagementTeaching note for product 9B19C025.Starting at €0.00
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L'Itineraire Community Group Inc.: Future Direction
Christopher A. RossCase IVEY-9B17A003-EMarketingL’Itinéraire Community Group was a not-for-profit organization located in Montréal, Quebec. It published a French-language magazine that was sold by homeless and socially marginalized people in the city. The group’s management committee was examining ways of raising additional funds because of the reduction in contributions from traditional sources such as government subsidies. Options included targeting the magazine to the Anglophone and immigra...Starting at €8.20
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L'Itineraire Community Group Inc.: Future Direction - Teaching Note
Christopher A. RossTeaching Note IVEY-8B17A003-EMarketingTeaching note for product 9B17A003.Starting at €0.00
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The University of the East Coast: Crisis Management
Christopher A. Ross; Linda DyerCase IVEY-9B19C025-ELeadership and People ManagementIn February 2018, the dean of the Faculty of Social Sciences at the University of the East Coast in eastern Canada was faced with the challenge of managing a protest by one of his professors. Tension had been brewing between the two for a few months because of inappropriate expense claims and complaints of sexual harassment. However, because of the way the dean had been appointed, he was in a weak position and could not depend on his superiors fo...Starting at €8.20