Ivey Business School (Canada)
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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Zydus Wellness: Nutralite’s Marketing Twist - Teaching Note
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilTeaching Note IVEY-8B19A009-EMarketingTeaching note for product 9B19A009.Starting at €0.00
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WittyFeed 2.0: Virality Without Social Media - Teaching Note
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariTeaching Note IVEY-8B19M133-EStrategyTeaching note for product 9B19M133.Starting at €0.00
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Risk Control Strategies: Human Resource Challenges
Nida Mahmud; Shafiq-Ur Rehman; Usama Habib; Zunaira SaqibCase IVEY-9B14C051-ELeadership and People Management, StrategyIn late 2005, Risk Control Strategies, a canine training security company in Islamabad, Pakistan was formed. To ensure that the company was a class apart in security provision, the company founder designed an induction procedure based on employee referrals followed by a thorough two-month training program that encompassed both pure theory and practical dog-handling sessions. The extensive training increased employees’ market value, and they often...Starting at €8.20
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Sony Pictures Networks India: Strategizing Humour Television Content - Teaching Note
Smita Pranav Kothari; Darshan Ashwin TrivediTeaching Note IVEY-8B18M199-EStrategyTeaching note for product 9B18M199.Starting at €0.00
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WittyFeed 2.0: Virality Without Social Media
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariCase IVEY-9B19M133-EEntrepreneurship, StrategyWittyFeed, an emerging digital content and technology company, was launched in September 2014 by three friends in the small Indian town of Indore. Within four years, the company had become one of the world’s largest creators and distributors of content thStarting at €8.20
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SYIT: Changing the Corporate Culture - Teaching Note
Maria Khan; Khurram Rehman Alvi; Zunaira SaqibTeaching Note IVEY-8B18C004-ELeadership and People ManagementTeaching note for product 9B18C004.Starting at €0.00
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Management Costs at CHIP: A Way Forward for a Pakistani NGO
Zunaira Saqib; Nabiha KhattakCase IVEY-9B15M046-EStrategyThe three founding members of the Civil Society Human and Institutional Development Programme (CHIP), a Pakistani not-for-profit organization, need to determine how to satisfy management and operational costs. CHIP is a mainstream development organization in Pakistan, with a focus on Human and Institutional Development. CHIP became successful by maintaining high standards of management practices. Such standards require regular financial support t...Starting at €8.20
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Training and Development at RVA: A Nonprofit Organization
Zunaira SaqibCase IVEY-9B12C032-ELeadership and People ManagementThe case is about a non-profit organization located in Manchester, England. As a regional association helping smaller voluntary organizations and groups survive and grow, the organization itself depends on fundraising and donations and runs on project-based funding. The projects normally run for three to five years. Hiring and training new employees every two to three months is common. Due to project timelines, employees leave as soon as they fin...Starting at €8.20
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SYIT: Changing the Corporate Culture
Maria Khan; Khurram Rehman Alvi; Zunaira SaqibCase IVEY-9B18C004-EEntrepreneurship, Leadership and People Management, StrategyOn February 1, 2013, the managing director of software development firm SYIT, sat in his office and gathered his thoughts on his new organization. Based in Islamabad, Pakistan, SYIT was a new entrant in the offshore software development industry. Its managing director had expended months of effort to move the entire project team from his previous employer to his newly formed company, but the real challenge lay ahead. SYIT needed to reduce the cul...Starting at €8.20