Ivey Business School (Canada)
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Rocky Mountain Soap Company: The Move Toward Sustainable Packaging - Teaching Note
Jennifer Sloan; Jennifer Liu; Yi Wu; Leanne Hedberg Carlson; Joel GehmanTeaching Note IVEY-8B19M082-EStrategyTeaching note for product 9B19M082.Starting at €0.00
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Heritage Chickens: The Challenge of Genetic Sustainability
Joel Gehman; Marni Devlin Moses; Leanne HedbergCase IVEY-9B17M057-EEntrepreneurship, StrategyThe Poultry Research Centre at the University of Alberta farm was an internationally recognized research, development, and learning hub. It began the Rare Poultry Conservancy Program in 1986 as a way to maintain heritage chicken breeds. In 2009/10, as a result of the global financial crisis, university funding was reduced, and every campus department needed to cut programs or find creative ways to finance them outside of the traditional methods. ...Starting at €8.20
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Edmonton City Centre Airport: A Sustainability Challenge for a Growing City
Joel Gehman; Neetu Sharma; Kristel Owens; Graham Graff; Trent Nabe; Poonam RandhawaCase IVEY-9B17M076-EStrategyIn 1995, many of the flights at Edmonton City Centre Airport (ECCA) were being diverted to Edmonton International Airport. By 2008, ECCA’s two runways required an estimated CA$10 million in capital upgrades and CA$35 million in additional maintenance costs over the next 10 years. In light of these facts, in November 2011, Edmonton’s city council had begun to consider whether maintaining ECCA was feasible or if other alternatives would put the lan...Starting at €8.20
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Transcend Coffee: Local Sustainability Challenges in a Global Industry
Joel Gehman; Nicole Neufeld; Dasha Smirnow; Siddharth Agrawal; Danielle Sandberg; Manav DeolCase IVEY-9B16M130-EEntrepreneurship, StrategyIn 2014, Transcend Coffee—an independent coffee shop and coffee bean roaster with several locations in Edmonton, Alberta—was selling premium coffee to a loyal base of customers. While it had taken several years to establish its presence in a marketplace that was filled with coffee retailers, Transcend Coffee's success was in part due to its direct trade supply chain strategy. By working closely with its coffee bean farmers, Transcend Coffee was a...Starting at €8.20
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Poppy Barley: Weighing the Costs and Benefits of Sustainability Certification
Joel Gehman; Greg Dobbelsteyn; Peter Loginov; Aimee Van Dam; Brittnay Verstraete; Leanne HedbergCase IVEY-9B18M103-EEntrepreneurship, StrategyIn November 2016, the co-founders of Poppy Barley Inc. (Poppy Barley) had just finished discussing the company’s fiscal projections and sustainability goals for the upcoming 2017 year. Poppy Barley, a made-to-measure footwear retailer in Edmonton, Alberta, had grown rapidly. The co-founders, who were sisters, wanted to further both their product line and their commitments to corporate sustainability. Would becoming certified as a sustainable busi...Starting at €8.20
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Hindú: Revitalizing a Colombian Tea Brand (Spanish version)
Juanita Cajiao; Diana LealCase IVEY-W34900Marketing, StrategyIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal teas, fruit teas, ready-to-drink products, and an iced tea line. Over the past 10 years, the company had enjoyed steady growth, distributed its products throughout the Americas, and developed a Kn...Starting at €8.20
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Loblaw Companies Ltd.: EDI and Strategic Growth
Joel Gehman; Kylie Heales; Jennifer Sloan; Gordon Wickstrom; Cianna Elwin; Marion Mwanganyi; Talha ZafarCase IVEY-W29386-EStrategyIn 2019, Loblaw Companies Limited, a Canadian grocery chain headquartered in Brampton, Ontario, was mired in controversy over the “ethnic food aisle,” which was a common feature in all its stores. The company was questioned about the aisle’s role in creating a sense of otherness and divisiveness among the culturally diverse individuals it served. These issues related to discussions sparked by the Black Lives Matter movement alongside the emergenc...Starting at €8.20
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Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCase IVEY-W29892-EMarketing, StrategyEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Starting at €8.20
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Bitaco Tea: A Taste of a Better World
Juanita CajiaoCase IVEY-W27301-EMarketing, StrategyAgricola Himalaya was a family-owned Colombian company, the national leader in the tea industry, and the owner of the only tea plantation in the country, located in the middle of a mist forest. In Colombia, owing to the labour costs involved in tea production, importing tea was less expensive than producing it locally, but if Agricola Himalaya decided to import the tea, what would be the environmental and social impact of closing the plant and pl...Starting at €8.20
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Earth’s General Store: Balancing People, Planet, and Profit in Organic-Food Retailing - Teaching Note
Joel Gehman; Ashton Paulitsch; Maninder Pardais; Bernard Streeper; Brian Ballman; Taylor Love; Leanne HedbergTeaching Note IVEY-8B17M099-EStrategyTeaching note for product 9B17M099.Starting at €0.00