Ivey Business School (Canada)
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Melco Crown Entertainment: Rolling the Dice and Other Ways to Raise Capital
Stephen Sapp; Matthew GrayCase IVEY-9B12N018-EFinance, StrategyThe case deals with how the investment banker advising the chief financial officer of Melco Crown Entertainment Limited (MCEL), a casino and entertainment company based in Macau, will suggest the company finance two new gaming resorts currently under construction. The development of these properties has stopped because of insufficient funding, and project timelines have started to be questioned. A decision regarding the best means to raise the ne...Starting at €8.20
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From Dell to Lenovo Investment Decision in the Rapidly Changing PC Industry
Stephen Sapp; Chris ChanCase IVEY-9B13N020-EFinance, StrategyThe director of the investment wing of a financial-services provider must decide whether his firm should continue to invest in the former frontrunner in the personal-computer industry or switch strategies and invest instead in an up-and-coming competitor. At a time of significant technological change and slowing global growth, the director and his team of analysts set out to create an in-depth assessment of the personal-computer industry in order...Starting at €8.20
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Northampton Group Inc.: How to Increase Shareholder Value
Stephen Sapp; Kamal PatelCase IVEY-9B11N007-EFinanceThe case examines the issues faced by a hotel management and development company as it tries to increase the return to its shareholders. The firm’s major shareholders have commented that they believe the firm is currently under-valued, so management is considering several means of unlocking extra value. Due to difficult economic conditions resulting from the global economic crisis, there are many opportunities as well as many risks to the alterna...Starting at €8.20
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Social Advocacy and Guerrilla Marketing: The No Fly List Kids Canada
Fareena SultanCase IVEY-9B19A022-EEntrepreneurship, MarketingA group of Canadian parents wanted the Canadian government to create a redress system related to Canada’s no-fly list, which affected some of their young children whenever they flew. The parents formed an advocacy group called the No Fly List Kids group in 2016, and the group undertook various campaigns—including innovative guerrilla marketing campaigns and uses of both digital and traditional marketing—to highlight the issue of Canadian children...Starting at €8.20
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CS Publishing Inc.: Foreign Exchange Risk Management
Stephen SappCase IVEY-9B19N024-EFinance, StrategyA medium-sized Canadian provider of specialized educational products and services, Canada Specialization Providers, had a subsidiary, CS Publishing Inc. (CSPub), which sold specialty learning materials around the world. Although the company's costs and revenues were almost exclusively in Canadian dollars and its subsidiary, CSPub, had most of its costs in Canadian dollars, this subsidiary also had a large and growing revenue base in other currenc...Starting at €8.20
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CS Publishing Inc.: Foreign Exchange Risk Management - Teaching Note
Stephen SappTeaching Note IVEY-8B19N024-EFinanceTeaching note for product 9B19N024.Starting at €0.00
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Business Succession and the Asher Estate - Teaching Note
Stephen Sapp; Alykhan AlidinaTeaching Note IVEY-8B20N011-EFinanceTeaching note for product 9B20N011.Starting at €0.00
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Business Succession and the Asher Estate
Stephen Sapp; Alykhan AlidinaCase IVEY-9B20N011-EFinanceIn December 2017, Ali Asher, the second-eldest child of Aziz Asher, was conducting research for his father on the best way to restructure the family business to prepare for succession. Asher’s parents and siblings all lived in Canada, while Ali had been running a start-up in India for nearly two years. The family had a real estate and construction business in Vancouver, British Columbia. Ali’s older sister had special needs and lived with her par...Starting at €8.20
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Magna International and Dual Share Unification - Teaching Note
W. Glenn Rowe; Stephen Sapp; Nadine de Gannes; Abbas KhambatiTeaching Note IVEY-8B20M209-EStrategyTeaching note for product 9B20M209.Starting at €0.00
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The 2006 World Cup: Mobile Marketing at adidas (A)
Andy Rohm; Fareena Sultan; David T.A. WesleyCase IVEY-9B07A016-EMarketing, StrategyThe manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. By February, there had been only 3,000 visits to the mobile site, compared to the one million visits predicted earlier based on the previous success of a Lucas Films Star Wars mobile campaign. Given that the World Cup is a global event viewed by millions of people in person and more th...Starting at €8.20