Ivey Business School (Canada)
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Cyberattack: The Maersk Global Supply-Chain Meltdown - Teaching Note
David T.A. Wesley; Luis Alfonso Dau; Alexandra RothTeaching Note IVEY-8B19M022-EStrategyTeaching note for product 9B19M022.Starting at €0.00
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Pax Ellevate Global Women’s Leadership Fund: Investing Like a Feminist in the #MeToo Era
David T.A. Wesley; Alexandra RothCase IVEY-9B19C013-ELeadership and People ManagementThe senior vice-president for sustainable investing at the U.S.-based Pax World Funds, a leader in socially responsible investing, needed to identify and invest in companies for the company's Pax Ellevate Global Women's Leadership Fund, an investment fund that promoted labour rights through gender equality. The fund had more than US$200 million in assets under management, a 25 per cent one-year rate of return, and a three-year annual rate of retu...Starting at €8.20
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Pax Ellevate Global Women’s Leadership Fund: Investing Like a Feminist in the #MeToo Era - Teaching Note
David T.A. Wesley; Alexandra RothTeaching Note IVEY-8B19C013-ELeadership and People ManagementTeaching note for product 9B19C013.Starting at €0.00
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Masschallenge, Inc.: Launching a Non-profit Business Accelerator (A)
Gordon K. Adomdza; David T.A. WesleyCase IVEY-9B13M013-EEntrepreneurship, StrategyMassChallenge Inc. is a large non-profit startup accelerator that connects new ventures with other stakeholders within an established business ecosystem. For this new company to engage stakeholders in the numbers envisaged and create a crowd-sourced deal management system, the founders need to develop a model that brings in as many quality or attractive startups as possible. Instead of taking equity in participating ventures as traditional accele...Starting at €8.20
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Launch of the Ford Fiesta Diesel: The World's Most Efficient Car
Francis Spital; David T.A. WesleyCase IVEY-9B10M040-EStrategyThe case describes the challenges faced by Ford and other automobile manufacturers in an era of declining oil reserves and volatile fuel prices. The Ford diesel decision seems to reflect classic thinking constrained by mental models that were developed in a different world. Diesels constitute over 50 per cent of automobile sales in Europe, because fuel is extremely expensive there. If fuel gets extremely expensive in the United States, one would ...Starting at €8.20
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Super Shampoo Products and the Indian Mass Market
S. Ramesh Kumar; Nitya GuruvayurappanCase IVEY-9B10A026-EEntrepreneurship, Marketing, StrategyThe case analyzes the response of the non-users of shampoo in an emerging environment, namely India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur's challenge is to obtain the insights, analyze the attitude of the non-users towards the category and brands, and prepare a strategy to position a new brand of shampoo (S...Starting at €8.20
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Himalaya Shampoo: Building a Differentiated Brand Image
S. Ramesh Kumar; S. VenkateshCase IVEY-9B13A018-EMarketingIn recent years, the Indian shampoo market had been growing at an exponential rate, with several categories and brands of personal care products showing significant growth. Like consumers in several emerging markets, Indians had begun to place a heightened degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally, Indians were known to use herbs to nurture and enhance their hair. Now...Starting at €8.20
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Ethnic Consumers Consulting
S. Ramesh Kumar; Nitya Guruvayurappan; Madhurjya BanerjeeCase IVEY-9B10A030-EMarketing, StrategyNitya was preparing for a meeting with an Indian company that manufactured hair oil and fairness cream. She wanted to make use of past research in order to offer her client insights on consumer values. Were emerging markets significantly different from developed markets in terms of consumer values? Were existing brands connecting with Indian consumers? Could values become associated with different socio-economic classes of consumers? With radical...Starting at €8.20
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Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
S. Ramesh Kumar; Nitya GuruvayurappanCase IVEY-9B11A032-EMarketing, StrategyRamesh Kumar was curious to determine whether consumers were loyal to toothpaste brands. Himalaya Herbal Toothpaste had herbal offerings in the retail and prescription segments, affording him the opportunity to conduct research. Were consumers loyal to a particular brand of toothpaste? Did they remember the functional brand benefits? Were consumers buying brands due to the social benefits reflected in ads? Did consumers continue to buy particular...Starting at €8.20
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Himalaya Face Wash: Brand Associations and Lifestyles
S. Ramesh Kumar; Eric MinjCase IVEY-9B12A059-EMarketing, StrategyThe Himalaya Drug Company is interested in obtaining insights into how the lifestyle of consumers is associated with the use of face washes, especially of its own brand. As the population of India, which is primarily under the age of 35, becomes more affluent and self-conscious, personal grooming has become more important. Several brands have positioned themselves in the market according to various attributes and benefits. Himalaya wants to under...Starting at €8.20