Ivey Business School (Canada)
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Cafe Xaragua: The Calgary Opportunity
Elizabeth M.A. Grasby; Karim MashnukCase IVEY-9B13B004-EAccounting and Control, Entrepreneurship, StrategyAfter one year of operations, a young entrepreneur and his two partners must evaluate a decision that will change the scope and direction of their business, an online retail store that sells fair-trade coffee beans imported from a developing country. An oStarting at €8.20
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Barry's Batting Cages Ltd.
Elizabeth M.A. Grasby; Karim MashnukCase IVEY-9B13B005-EAccounting and ControlIn 2012, the owner of a popular batting cage reveals financial details about her company’s long-lived assets for the purpose of completing the necessary fiscal-year accounting transactions.Starting at €8.20
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Wilshire Sports Importers Ltd.
Elizabeth M.A. Grasby; Karim MashnukCase IVEY-9B13B013-EAccounting and ControlThe sole shareholder and manager of a premier soccer cleat retailer/wholesaler must analyze his company's 2010 performance. The company had experienced significant growth during the past two years and the manager was anxious to find out if the company's recent expansion was as profitable as he had predicted.Starting at €8.20
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Fret and Regret: A Consumer Decision-Making Dilemma
June Cotte; Seung Hwan (Mark) LeeCase IVEY-9B12A018-EMarketingAs a birthday present, Mike has just been given a new smartphone by his girlfriend, Molly. However, it is not the phone he wants. Over the course of a few days, Mike struggles with the decision of whether to return the phone and get the one he wants, or keep the one he received as a gift. The case is written from the perspective of the consumer, and deals with consumer behaviour issues such as anticipatory regret. It would be useful in an introdu...Starting at €8.20
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Dear Diary: My Heart is Racing to Buy a Car
Seung Hwan (Mark) Lee; Matthew ThomsonCase IVEY-9B12A019-EMarketingJaime has been looking for several weeks to buy his first car. After narrowing his choices down to two, he can’t decide which to purchase. Option A is to buy the Honda CRV, which meets many of Jaime’s functional criteria (e.g. all-wheel drive, large trunk space, plenty of seats). This Honda is quite appealing to Jaime because he could use the car for his work and road trips with his siblings, and could easily handle the Wyoming climate. Option B ...Starting at €8.20
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Too Chicken to Convert A Chick-Fil-A Dilemma
Matthew Thomson; Seung Hwan (Mark) Lee; Valerie HoCase IVEY-9B13A030-EMarketingThe president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company’s deeply rooted Christian values hindering the business?Starting at €8.20
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Abercrombie & Fitch: Is It Unethical To Be Exclusive
Seung Hwan (Mark) Lee; June Cotte; Danae BlanchardCase IVEY-9B14A009-EMarketingThe CEO of clothing manufacturer and retailer Abercrombie and Fitch defends his decision that the company will not offer plus sizes for women, although extra large sizes are available for men, because average- to large-sized female consumers do not fit the company’s target market. This insistence on a standard of female beauty as young, svelte and tall has enraged consumers who have criticized the company, and the CEO in particular, in both the t...Starting at €8.20
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Farmacy Inc.: Harbourfront Guardmedics Pharmacy
Elizabeth M.A. Grasby; Karim MashnukCase IVEY-9B13B010-EAccounting and Control, EntrepreneurshipA pharmacist/entrepreneur was investigating the feasibility of opening a GuardMedics Pharmacy franchise in a large urban centre. She spoke to several friends and confidants currently in the industry in an attempt to collect enough data to project cash flows and financial statements for the venture.Starting at €8.20
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Tempest Tech Incorporated - Teaching Note
Elizabeth M.A. Grasby; Karim MashnukTeaching Note IVEY-8B12B007-EAccounting and ControlTeaching note for product 9B13B007.Starting at €0.00
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Barry's Batting Cages Ltd. - Teaching Note
Elizabeth M.A. Grasby; Karim MashnukTeaching Note IVEY-8B13B005-EAccounting and ControlTeaching note for product 9B13B005.Starting at €0.00