Ivey Business School (Canada)
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Incubation and the Hong Kong Science and Technology Parks Corporation
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiCase IVEY-9B19A038-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) of the government-owned Hong Kong Science and Technology Parks Corporation (HKSTP) is setting the marketing policy for the incubation program at HKSTP, Hong Kong’s leading incubator of high-technology companies. Seeing marketing as a driving force to convey the strategy of HKSTP, the CEO must analyze the key services through which HKSTP can increase an incubatee’s chances of success; analyze the advantages and di...Starting at €8.20
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Suncor’s Political Role in Fort McMurray
Michael ValenteCase IVEY-9B11M034-EStrategyIn the midst of massive growth in the oil sands, Suncor’s chief executive officer (CEO) is growing concerned about the local government’s inability to cope with unprecedented growth of oils sands development in Fort McMurray, Alberta. Crime, prostitution, drug use, social inequality, and ecological deterioration have begun to cripple Fort McMurray and the surrounding area largely because the local government has been unable to support the massive...Starting at €8.20
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Honey Care Africa (A): A Different Business Model
Oana Branzei; Michael ValenteCase IVEY-9B07M022-EEntrepreneurship, StrategyThe founding entrepreneur of Honey Care Africa revitalized Kenya’s national honey industry by focusing on small-holder farmers across the country. Central to success was an innovative business model: a synergistic partnership between the development sector, the private sector, and rural communities that drew on the core competencies of each party as well as their complementary roles. This tripartite model was combined with local manufacturing of ...Starting at €8.20
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Pure Organic Food and Juice Bar
Michael Valente; Alex GrahamCase IVEY-9B12M093-EEntrepreneurship, StrategyPure Organic Food and Juice Bar (Pure) is a restaurant located in Collingwood, Ontario specializing in raw, organic and vegan foods. The company’s strategy is to tap into the growing demand for food that is associated with a healthy and more sustainable lifestyle. However, the difficulty of attracting customers in a small town with seasonal fluctuations in the number of residents/visitors, combined with competition from “green” products provided ...Starting at €8.20
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Honey Care Africa: A Tripartite Model For Sustainable Beekeeping
Oana Branzei; Michael ValenteCase IVEY-9B07M060-EEntrepreneurship, StrategyThe director and co-founder of Honey Care Africa (Honey Care) looks back over the six years of operations and describes the original business model and several sequential changes based on feedback from rural communities, partner organizations, and learning by doing through field operations. Increasing international recognition highlights the potential impact of the model on inspiring sustainable grassroots ventures in the agriculture sector in Ke...Starting at €8.20
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PepsiCo Inc.: Establishing a Role in a Sustainable Society
Michael ValenteCase IVEY-9B21M068-EStrategyIn early 2021, PepsiCo Inc. (PepsiCo), one of the world’s largest food and beverage companies, was undergoing immense criticism for its role in global health issues including obesity, diabetes, heart disease, malnutrition, and cancer. As far back as 2010, executives at PepsiCo had recognized that “society, people, and lifestyles have changed” and that PepsiCo had no choice but to move in healthier directions. Although PepsiCo had made impressive ...Starting at €8.20
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PepsiCo’s Turning Point: Establishing a Role in a Sustainable Society - Teaching Note
Michael ValenteTeaching Note IVEY-8B11M033-EStrategyTeaching note for product 9B11M033.Starting at €0.00
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Incubation and the Hong Kong Science and Technology Parks Corporation - Teaching Note
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiTeaching Note IVEY-8B19A038-EMarketingTeaching note for product 9B19A038.Starting at €0.00
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TSL Jewellery: An Innovator Across Generations
Kevin Au; Andrew C.F. Chan; Howard Lam; Cinty LiCase IVEY-9B15M017-EEntrepreneurship, StrategyFollowing a leadership crisis, the chairman of Tse Sui Luen Jewellery (TSL) had revitalized the company and now wondered which initiatives TSL should tackle next. An event showcasing TSL’s newest designs had been the latest push in her campaign to renew the family business, which was renowned for its entrepreneurial and innovative spirit. With the upcoming year promising to be a busy one, the chairman and her management team must plan and impleme...Starting at €8.20
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Tata Chemicals Magadi: Confronting Poverty in Rural Africa
Michael ValenteCase IVEY-9B15M008-EStrategyIn the summer of 2013, the managing director of Tata Chemicals Magadi, Africa’s largest soda ash manufacturer and one of the oldest and largest export earners in Kenya, was wondering how he was going to respond to a growing number of challenges. As a producer of a commodity product, the company was vulnerable to escalating energy costs, oversupply and economic cycles. Global growth had been sluggish since the 2008 economic recession and competiti...Starting at €8.20