Ivey Business School (Canada)
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IDL: Enabling the Conventional Retail Industry
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuCase IVEY-9B20A042-EMarketingIDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the risStarting at €8.20
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Fresherry: A Market Selection Dilemma
Nikhita Tuli; Harish KumarCase IVEY-W32664-EEntrepreneurship, MarketingVikrant Kadian founded Cherrygrocer Pvt. Ltd. (Fresherry), an online app and delivery service for fruits and vegetables, in February 2021 in Gurgaon, India, and was joined in the venture by three friends. In January 2023, Kadian was still the majority shareholder. The venture promised its customers better prices, convenience, an alternative to physical inspection of the produce, and traceability. However, the company had no defined target market ...Starting at €8.20
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Fresherry: A Market Selection Dilemma - Teaching Note
Nikhita Tuli; Harish KumarTeaching Note IVEY-W32665-EEntrepreneurship, MarketingTeaching note for product W32664.Starting at €0.00
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Weibo: The Chinese Social Media Business Model
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianen SunCase IVEY-9B19M081-EStrategyIn 2012, Sina Weibo stood out from competing microblogging products and developed into the largest social media platform in China. However, in 2013, competition from WeChat, a lack of high-quality content, and the exposure of an excessive number of fake aStarting at €8.20
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KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunTeaching Note IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Starting at €0.00
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KUB: Brand Marketing on New Media
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunCase IVEY-9B20A051-EMarketingHangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it soStarting at €8.20
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Rock Pharmacy: Rocked?
Harish KumarCase IVEY-W25507-EMarketing, StrategyDriven by a passion to develop his own brand, Sandeep Yadav started Rock Pharmacy in 2014 in a rented area of 700 square feet and with seed capital of US$6,665. His primary customers were patients who required medication regularly for conditions including cardiovascular diseases, diabetes, and kidney issues, and people who worked for companies in the local area. The venture dealt mainly in patented medication. However, over 2018-2020, there had b...Starting at €8.20
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Rock Pharmacy: Rocked? - Teaching Note
Harish KumarTeaching Note IVEY-W25508-EMarketing, StrategyTeaching note for product W25507.Starting at €0.00
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Weibo: The Chinese Social Media Business Model - Teaching Note
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianen SunTeaching Note IVEY-8B19M081-EStrategyTeaching note for product 9B19M081.Starting at €0.00
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IDL: Enabling the Conventional Retail Industry - Teaching Note
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuTeaching Note IVEY-8B20A042-EMarketingTeaching note for product 9B20A042.Starting at €0.00