Ivey Business School (Canada)
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Sarah James in Mexico: Often Wrong but Never in Doubt
William A. AndrewsCase IVEY-9B09C006-ELeadership and People Management, StrategyA college student, Sarah James, attends a Mexican university (INI) for the summer to develop her language and cross-cultural capabilities. At the end of a successful semester, she e-mails the director of international recruitment for the Mexican UniversitStarting at €8.20
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Sarah James in Mexico: Often Wrong but Never in Doubt - Teaching Note
William A. AndrewsTeaching Note IVEY-8B09C06-ELeadership and People Management, StrategyTeaching note for product 9B09C006.Starting at €0.00
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Synergy Pharmaceuticals Scales Up: License or Go It Alone
William A. AndrewsCase IVEY-9B19M026-EEntrepreneurship, StrategyAfter more than a decade of development, US-based Synergy Pharmaceuticals Inc. (Synergy) received marketing approval from the US Federal Drug Administration (FDA) for its first drug, Trulance, which targeted a large market that had only two other approved competitors. Synergy now needed to scale up from a research-and-development shop to a sales-and-marketing powerhouse. The company had not partnered with a larger pharmaceutical company during th...Starting at €8.20
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Synergy Pharmaceuticals Scales Up: License or Go It Alone - Teaching Note
William A. AndrewsTeaching Note IVEY-8B19M026-EStrategyTeaching note for product 9B19M026.Starting at €0.00
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Toppits Foods Ltd.
Elizabeth M.A. Grasby; Robert de Vooght; Stephen Rene FreyCase IVEY-9B08A005-EMarketing, StrategyThis case explores the expansion of an imported product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits' marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determ...Starting at €8.20
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Maple Retreat Golf and Country Club
Lyn Purdy; Stephen Rene FreyCase IVEY-9B08C023-EEntrepreneurship, Leadership and People ManagementThis case is set at a golf course in Aurora, Ontario. The club superintendent and the assistant superintendent will be interviewing three candidates for a green keeping position at Maple Retreat Golf and Country Club. The club superintendent must decide what questions to ask of the three applicants, keeping in mind what questions he could not ask of the candidates. This case is intended to be used for the managing people module of an organization...Starting at €8.20
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Maple Retreat Golf and Country Club (Spanish version)
Lyn Purdy; Stephen Rene FreyCase IVEY-9B08CS023Entrepreneurship, Leadership and People ManagementEste caso se ha fijado en un campo de golf en Aurora, Ontario. El superintendente del club y el asistente del superintendente entrevistarán tres candidatos para un puesto de mantenimiento del campo verde en Maple Retreat Golf and Country Club. El club superintendente debe decidir qué preguntas hacer de los tres candidatos, teniendo en cuenta las preguntas que no podía pedir a los candidatos. Este caso está pensado para ser utilizado por el módulo...Starting at €8.20
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Credit Valley Golf and Country Club
Mary Gillett; Stephen Rene FreyCase IVEY-9B08B013-EAccounting and ControlCredit Valley Golf and Country Club (Credit Valley), a private golf course, would be having their annual general meeting very soon. The general manager of Credit Valley and the superintendent felt that the most pressing issue was a change to the method of irrigation being used by the golf course. This change was made necessary by newly passed government regulations. The general manager and superintendent had to prepare a proposal for the annual g...Starting at €8.20
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North Billington Golf and Country Club
Mary Gillett; Stephen Rene FreyCase IVEY-9B08B014-EAccounting and ControlThe chief financial officer (CFO) of North Billington Golf and Country Club was reviewing the financial statements prepared by the auditors. At the upcoming annual general meeting, Parkinson was expected to address the membership on the future financial hStarting at €8.20
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Residential Child-Services Facility (A): A CEO’S Effort to Preserve Morale
William A. AndrewsCase IVEY-9B18C026-ELeadership and People ManagementIn 2013, the new chief executive officer (CEO) of the Christian Children’s Home of Florida (CCHF), a well-established, faith-based residential care facility for neglected and abused children, was in the process of seeking a deep understanding of the issues affecting company morale. The CEO had just received the field notes of an extensive qualitative research study of CCHF completed by a Master of Business Administration consulting team from a lo...Starting at €8.20