Ivey Business School (Canada)
-
Amazon.com: Evolving Into Offline Retail - Teaching Note
Won-Yong OhTeaching Note IVEY-8B18M026-EStrategyTeaching note for product 9B18M026.Starting at €0.00
-
United Airlines: Frequent Flyer Program
Won-Yong OhCase IVEY-9B16M037-EStrategyFrom 1980 to 2010, frequent flyer programs (FFPs) had evolved from simple customer reward programs to independent profit-generation business models. The airline industry had seen enormous success with FFPs, which had become businesses of their own. In June 2014, however, United Airlines announced that as of March 1, 2015, it would move from awarding miles based on distance flown to awarding miles for dollars spent per ticket, following in the foo...Starting at €8.20
-
Nordstrom: Expansion into Canada
Won-Yong Oh; Duane MyerCase IVEY-9B16M185-EStrategyIn August 2016, it had been almost two years since American fashion retailer Nordstrom opened its first Canadian store in Calgary. Nordstrom believed Canada to be an ideal location for its global expansion. Executives identified the country as a potential US$1 billion opportunity with no language barrier and a population with a higher average income than in the United States. Despite this enticing potential market, Nordstrom executives entered Ca...Starting at €8.20
-
Amazon.com: Evolving Into Offline Retail
Won-Yong OhCase IVEY-9B18M026-EStrategyIn late 2015, Amazon.com, Inc. (Amazon) opened its first brick-and-mortar Amazon Books store in the United States. Amazon had invested heavily in expanding in the United States through new projects, from establishing Amazon Prime Now to setting up Amazon Books and Amazon Go locations. By 2017, a rumour suggested that Amazon might acquire Whole Foods Market Inc., a natural and organic foods supermarket. Could Amazon be as successful in offline ret...Starting at €8.20
-
Porter Airlines: We Want to Fly You Further
Won-Yong Oh; Minsoo Seo; Michelle JinCase IVEY-9B16M194-EEntrepreneurship, StrategyIn 2013, the chief executive officer of Porter Airlines, a Toronto-based regional airline, announced an expansion project to expand the airline’s destinations. The project required that Porter Airlines expand its fleet of jets to accommodate longer distances, and that its transport hub, the Billy Bishop Toronto City Airport, be renovated. The airport was governed by a tripartite agreement between the federal government, the City of Toronto, and P...Starting at €8.20
-
Olympic Group Acquisition of IDEAL
Marina Apaydin; Hend MostafaCase IVEY-9B12M047-ELeadership and People Management, Marketing, StrategyOlympic Group (OG) was an Egyptian white goods giant that made products such as water heaters, fans, and cookers. In 1997, OG decided to buy IDEAL, a large state-owned white goods firm. Being a monopoly in its markets, IDEAL had a strong brand name and market share, which made it very attractive for OG. Also, the products that IDEAL produced — refrigerators and washing machines — complemented OG’s products. A year after the acquisition, OG had to...Starting at €8.20
-
Lenhage AG: Ethical Dilemma
Daniel Galindau; Won-Yong OhCase IVEY-9B14M037-EStrategyIn 2012, the general manager at the Seoul location of a European manufacturing company faces an ethical dilemma involving bribery and “facilitation” payments. A key decision maker in a local construction company’s purchasing department has asked for a “facilitation” payment as a necessary condition for securing an order. If the expatriate manager decides to pay the money, he will secure an order that will lift his company to a new level of succes...Starting at €8.20
-
El Mawardy Jewelry: Expansion During a Recession
Marina Apaydin; Hend Mostafa; Sherif Ashraf Salem; Ali Tawfik; Jylan Sekaly; Lila MehrezCase IVEY-9B11M051-EEntrepreneurship, Marketing, StrategyEl Mawardy Jewelry was an Egyptian jewelry company located in Cairo, Egypt. The company was able to attract many customers due to its variety of designs, high-quality products, and competitive prices. The friendly atmosphere and customized services provided by the salespeople helped the company gain a competitive advantage. The Mawardy family was able to build on its success and open different stores across Egypt. In 2009, the financial crisis hi...Starting at €8.20
-
Netflix: International Expansion - Teaching Note
Won-Yong Oh; Duane MyerTeaching Note IVEY-8B16M070-EStrategyTeaching note for product 9B16M070.Starting at €0.00
-
Sprint: Turnaround in the U.S. Telecom Industry
Won-Yong Oh; Duane MyerCase IVEY-9B16M092-EStrategySprint Corporation, a major U.S. wireless carrier, had been losing customers and suffering financially since its merger with Nextel in 2005. Sprint was also ranked the lowest among major U.S. carriers in terms of network speed and data performance. But a new opportunity emerged when the SoftBank Group acquired Sprint in 2013. The new chief executive officer (CEO), appointed in August 2014, publicly gave himself three to five years to turn around ...Starting at €8.20