Ivey Business School (Canada)
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Google Play Store in India: Playing with Networks - Teaching Note
Tulsi JayakumarTeaching Note IVEY-8B21M044-EStrategyTeaching note for product 9B21M044.Starting at €0.00
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iD Fresh Food: Scripting a Fresh Story
Tulsi JayakumarCase IVEY-9B21M047-EEconomics, StrategyIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Starting at €8.20
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Cyberattack: The Maersk Global Supply-Chain Meltdown - Teaching Note
David T.A. Wesley; Luis Alfonso Dau; Alexandra RothTeaching Note IVEY-8B19M022-EStrategyTeaching note for product 9B19M022.Starting at €0.00
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Pax Ellevate Global Women’s Leadership Fund: Investing Like a Feminist in the #MeToo Era
David T.A. Wesley; Alexandra RothCase IVEY-9B19C013-ELeadership and People ManagementThe senior vice-president for sustainable investing at the U.S.-based Pax World Funds, a leader in socially responsible investing, needed to identify and invest in companies for the company's Pax Ellevate Global Women's Leadership Fund, an investment fund that promoted labour rights through gender equality. The fund had more than US$200 million in assets under management, a 25 per cent one-year rate of return, and a three-year annual rate of retu...Starting at €8.20
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Pax Ellevate Global Women’s Leadership Fund: Investing Like a Feminist in the #MeToo Era - Teaching Note
David T.A. Wesley; Alexandra RothTeaching Note IVEY-8B19C013-ELeadership and People ManagementTeaching note for product 9B19C013.Starting at €0.00
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Masschallenge, Inc.: Launching a Non-profit Business Accelerator (A)
Gordon K. Adomdza; David T.A. WesleyCase IVEY-9B13M013-EEntrepreneurship, StrategyMassChallenge Inc. is a large non-profit startup accelerator that connects new ventures with other stakeholders within an established business ecosystem. For this new company to engage stakeholders in the numbers envisaged and create a crowd-sourced deal management system, the founders need to develop a model that brings in as many quality or attractive startups as possible. Instead of taking equity in participating ventures as traditional accele...Starting at €8.20
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Launch of the Ford Fiesta Diesel: The World's Most Efficient Car
Francis Spital; David T.A. WesleyCase IVEY-9B10M040-EStrategyThe case describes the challenges faced by Ford and other automobile manufacturers in an era of declining oil reserves and volatile fuel prices. The Ford diesel decision seems to reflect classic thinking constrained by mental models that were developed in a different world. Diesels constitute over 50 per cent of automobile sales in Europe, because fuel is extremely expensive there. If fuel gets extremely expensive in the United States, one would ...Starting at €8.20
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Sony Corporation’s Aibo: An Intelligent Decision
Tulsi JayakumarCase IVEY-9B18M036-EStrategyIn November 2017, the chief executive officer of Sony Corporation was preparing to announce the company’s release of its rebooted robo-pup, the Aibo—a robot equipped with sensors and actuator technologies, and powered by artificial intelligence that allowed this virtual pet to behave like a real dog. Sony Corporation, the 70-year-old iconic Japanese manufacturing company, had diverse businesses. After significant restructuring since 1999 to addre...Starting at €8.20
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Mismanagement of Fiscal Policy: Greece's Achilles' Heel
Tulsi JayakumarCase IVEY-9B17M142-EStrategyIn December 2016, the debt-stricken Greek government announced the distribution of a sizeable “Christmas gift” to its low-income pensioners, a one-time bonus that would cost the government €617 million. This cost was in addition to suspending increases in the value-added tax on some Greek islands. These plans were in clear violation of the terms of a bailout provided to Greece by Eurozone nations in 2015, which required Greece to implement auster...Starting at €8.20
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Hindustan Unilever Ltd.: Creating Shared Value in a VUCA World
Tulsi JayakumarCase IVEY-9B13M129-EStrategyHindustan Unilever Ltd. can trace its current-day profitable business operations in its Doom Dooma factory in the conflict-ridden northeastern state of Assam (India) to its proactive corporate responsibility initiatives since the start of its operations. A spurt in sales in the personal care segment has led the company to consider capacity expansion. The company needs to decide whether to continue to invest in Assam despite three challenges: oper...Starting at €8.20