Ivey Business School (Canada)
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Calle 13: The Urban Band Route to Fame (Spanish version)
Valerie Rivera Lozada; Victor QuiñonesCase IVEY-9B13AS035MarketingA Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to ex...Starting at €8.20
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Challenging Sports Authority in Puerto Rico
Shirley Ann Molina; Valerie Rivera Lozada; Victor QuiñonesCase IVEY-9B15A024-EEntrepreneurship, Marketing, StrategyIn 2014, Shooting & Outdoor Distributor (SOD) was a Puerto Rican family-owned wholesale business selling sporting goods for hunting and fishing. After a year of working for the company, the operations manager was confronted with the arrival of a U.S. retail chain, Sports Authority (SA), to the Puerto Rican market. SA carried many sporting goods sold by SOD, as well as a number of brands under exclusive distribution agreements between SOD and its ...Starting at €8.20
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Pan Boricua: Developing a Market Strategy for the Hispanic Market in the United States (Spanish version)
Julia Sagebien; Jennifer Catinchi; Eva Perez; Marisol Perez-Savelli; Victor QuiñonesCase IVEY-9B09AS20Entrepreneurship, Marketing, StrategyDos inexpertos, pero fuertemente confiado, empresarios hacen frente a los molestias de una nueva empresa: exportando la masa hecho en Puerto Rico a las ciudades en los Estados Unidos donde se encuentran una gran cantidad de inmigrantes puertorriqueños que están deseando nostálgicamente para su querido pan sobao (pan hecho con manteca vegetal). Con millares de puertorriqueños que viven en y/o que se mueven a los Estados Unidos y después de varios ...Starting at €8.20
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Li-Ning Co. Ltd.: A Leading Chinese Company Stumbles - Teaching Note
Daniel Han Ming Chng; Ziqian (Stella) ZhaoTeaching Note IVEY-8B16M068-EStrategyTeaching note for product 9B16M068.Starting at €0.00
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Suntech Power Holdings: How to Avoid Bankruptcy - Teaching Note
Daniel Han Ming Chng; Ziqian (Stella) ZhaoTeaching Note IVEY-8B17M106-EStrategyTeaching note for product 9B17M106.Starting at €0.00
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Branded Lifestyle Holdings Limited: Strategic Transformation in China
Daniel Han Ming Chng; Jianhua Zhu; Liman ZhaoCase IVEY-9B18M114-EStrategyBranded Lifestyle Holdings Limited (Branded Lifestyle) was an Asian apparel retail company that emerged in 2011 after Fung Retailing Limited acquired Hang Ten Group Holdings Limited, a company listed on the Hong Kong Stock Exchange. With five apparel brands, Branded Lifestyle was profitable in most of its Asian markets. However, it was struggling in China and had reported annual loses until the acquisition. In 2014, a new managing director of glo...Starting at €8.20
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Branded Lifestyle Holdings Limited: Strategic Transformation in China - Teaching Note
Daniel Han Ming Chng; Jianhua Zhu; Liman ZhaoTeaching Note IVEY-8B18M114-EStrategyTeaching note for product 9B18M114.Starting at €0.00
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The Mario Andretti Family: Building The Next Generation
Daniel Han Ming Chng; Jianhua Zhu; Liman ZhaoCase IVEY-9B18M115-EStrategyIn 2017, the contract between the Andretti family auto racing business, Andretti Autosport, and Honda Motor Company (Honda) would come to an end following the racing season. Generational family resources and dynamic social media capabilities had created a sustained competitive advantage (SCA) for Andretti Autosport. Also, key strategic decisions surrounding primary engine sponsorship and enterprise diversification afforded the chief executive off...Starting at €8.20
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ShangGong Group: Chinese Challenger Acquires German Premium Brands
Klaus Meyer; Daniel Han Ming Chng; Jianhua (Jenny) ZhuCase IVEY-9B15M095-EStrategyIn 2013, ShangGong Group — a Chinese sewing machine manufacturer — had successfully acquired three German manufacturing companies that were more technologically advanced than it was. The aim of these acquisitions was to help ShangGong catch up to other multinational players in the international market. While the CEO had learned a few lessons from the first acquisition, the strategic and operational challenges were different this time. He needed t...Starting at €8.20
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Suntech Power Holdings: How to Avoid Bankruptcy
Daniel Han Ming Chng; Ziqian (Stella) ZhaoCase IVEY-9B17M106-EEntrepreneurship, StrategyIn 2013, Suntech Power Holdings Co., Ltd. (STP) was facing the threat of bankruptcy. The chief executive officer (CEO), who had founded the company in China in 2001, was aware of the complexity and challenges of an emerging global industry (solar energy) and economy (China). Fears of energy shortages had fuelled the growth rate for the global solar energy industry, and governments in many countries had introduced subsidies for solar energy initia...Starting at €8.20