Ivey Business School (Canada)
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Goats: The Green Alternative (C)
David M. Currie; Kyle S. MeyerCase IVEY-9B15D001-EEntrepreneurship, Service and Operations ManagementThe operator of a dairy farm in Tennessee has begun renting goats for landscaping (see Goats: The Green Alternative (A) 9B11B018). The business proved successful so he considered expanding the operation (see Goats: The Green Alternative (B) 9B11B025). Now, he consults with a statistician to learn how to incorporate uncertainty into the decision about expanding. The case incorporates three types of uncertainty into a spreadsheet analysis of the ex...Starting at €5.74
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Ministry of Finance, Japan
David M. Currie; Laurel AdamsCase IVEY-9B08M013-EStrategyIn June 1997, the Bank of Thailand must decide whether to continue or to abandon the peg of the baht to the U.S dollar. Recent economic performance in Thailand has caused speculation that the central bank will abandon the currency peg, but the bank's stated policy for many years has been that it will maintain the peg. Background about the Thai economy is presented in the core case, product 9B01M025. Other cases enable students to play roles of im...Starting at €8.20
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Goats: The Green Alternative (A) - Teaching Note
David M. Currie; Kyle S. MeyerTeaching Note IVEY-8B11B018-EEntrepreneurship, Service and Operations ManagementTeaching note for product 9B11B018.Starting at €0.00
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Black River Farms - Teaching Note
David M. Currie; Kyle S. MeyerTeaching Note IVEY-8B17B021-EAccounting and ControlTeaching note for product 9B17B021.Starting at €0.00
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Goats: The Green Alternative (B)
Kyle S. Meyer; David M. CurrieCase IVEY-9B11B025-EAccounting and Control, Entrepreneurship, FinanceThis case is a supplement to Goats: The Green Alternative (A). The (B) case can be used independently of the (A) case if the professor wishes to focus exclusively on capital budgeting. See also Goats: The Green Alternative (C) 9B15D001.Starting at €5.74
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Black River Farms
David M. Currie; Kyle S. MeyerCase IVEY-9B17B021-EAccounting and Control, EntrepreneurshipIn 2016, the owner of a cow-calf operation must decide what the appropriate weight for cows in their herd is. For decades, the national trend has been for cow weights to increase because they produce larger calves, but evidence indicates that cow weights may have reached the point where the cost of maintaining a larger cow has become greater than the return from producing a larger calf. Analyzing this issue introduces marginal principles from eco...Starting at €8.20
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Estimating Demand in Emerging Markets for Kodak Express
Ilan Alon; David M. CurrieCase IVEY-9B11A026-EEntrepreneurship, Marketing, StrategyAn executive must estimate the demand for Kodak Express outlets in various developing countries based on socioeconomic and demographic data about the countries. The case requires students to think about how to transform data on a national scale (GDP per capita, population, income distribution) into a form that is meaningful for a managerial decision — here, the number of outlets that could be supported by a country’s market demographics. In this ...Starting at €8.20
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Paramount: RuPaul’s Drag Race—from Subculture to Mainstream
Chris Beless; Penny Dolan; April C. Hughes; Kelly GoldsmithCase IVEY-W26654-EMarketing, StrategyVH1, MTV, and LOGO were all popular television channels owned by the Paramount television network. One of the most successful shows on LOGO was RuPaul’s Drag Race, a reality television show featuring drag queens. Paramount was considering moving RuPaul’s Drag Race off LOGO to a different platform within the Paramount portfolio in 2017. Before deciding where RuPaul’s Drag Race would air, Paramount needed to determine whether the show could be succ...Starting at €8.20
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Paramount: RuPaul’s Drag Race—from Subculture to Mainstream - Teaching Note
Chris Beless; Penny Dolan; April C. Hughes; Kelly GoldsmithTeaching Note IVEY-W26655-EMarketing, StrategyTeaching note for product W26654.Starting at €0.00
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Liquid Death: Water Made Metal
Anne Wilson; Kelly Goldsmith; Kaylee TaoCase IVEY-W28658-EMarketing, StrategyFounded in 2017, the canned-water company Liquid Death had raised about US$125 million in venture capital funding and created a strong following within the punk and heavy metal communities. However, the brand was seeking to expand and needed to choose the best growth strategy, which involved deciding which customers to target, whether to develop new products or line extensions, how to continue to use promotions and communications to defend the br...Starting at €8.20