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Ivey Business School (Canada)
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Wall Street Journal: Impreso Versus Interactivo (Spanish version)
Amy J. HillmanCase IVEY-9A99MS30StrategyUna de las marcas más respetadas de la empresa Dow Jones, the Wall Street Journal, se encuentra amenazada por proveedores de noticias en Internet, incluyendo su propia Edición Interactiva. La compañía no está segura si la Edición Interactiva se convertirá en un substituto o en un complemento de su edición impresa. El caso se centra en los cambiantes límites en la industria gráfica, la nueva tecnología, canibalización potencial, y la amenaza al mo...Starting at €8.20
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U-Haul: Reputation Management
Amy J. Hillman; Donald LangeCase IVEY-9B16M184-EStrategyIn 2014, U-Haul International Ltd. (U-Haul) was the biggest North American company in do-it-yourself moving and storage. A publicly-traded but family-controlled firm, U-Haul's corporate performance was very strong. However, the company continued to be plagued by reputation-related challenges stemming from long-ago family feuds that had been made public. Just when the feuds were settling, the company’s executive vice-president learned that a telev...Starting at €8.20