Ivey Business School (Canada)
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Nuway Software: Making the New Way Sustainable - Teaching Note
Susan J. Van Weelden; Laurie George BusuttilTeaching Note IVEY-8B20M104-EStrategyTeaching note for product 9B20M104.Starting at €0.00
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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Homeland Foods: Fruit to be Shared - Teaching Note
Laurie George Busuttil; Vahagn Asatryan; Susan Van WeeldenTeaching Note IVEY-W25548-EKnowledge and Communication, MarketingTeaching note for product W25547.Starting at €0.00
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Teaching Executives the Ancient Art of Persuasion
John S. McCallumArticle IVEY-9B14TD05-ELeadership and People ManagementExamining texts by William Lewis Safire and Garth Stein, this article puts forward the value of persuasion and rhetoric for executives. A significant task of executives is persuading people to commit to a corporate plan. Shareholders must be convinced to buy stock. Lenders must commit to loans and debt. Customers need to commit to products. Employees and suppliers must give their best efforts. To get commitments from stakeholders, executives can ...Starting at €8.20
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Banff Aspen Lodge: Evolving the Business Strategy - Teaching Note
Laurie George Busuttil; Susan Van WeeldenTeaching Note IVEY-8B18M126-EStrategyTeaching note for product 9B18M126.Starting at €0.00
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Management Advice from a Dead Socialist
John S. McCallumArticle IVEY-9B16TE02-EStrategyWant an easy way to become a better leader in the age of uncertainty? Read philosophy. It helps remind us about what we should instinctively already know: to never be afraid to ask questions. As Bertrand Russell said: “To teach how to live without certainty, and yet without being paralyzed by hesitation, is perhaps the chief thing that philosophy, in our age, can still do for those who study it.” Brexit should drive business leaders to review exi...Starting at €8.20
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Followership: The Other Side of Leadership
John S. McCallumArticle IVEY-9B13TE07-ELeadership and People ManagementIf leadership is important to performance, then followership must be too, yet followership is a comparatively neglected concept. This article defines followership as the ability to take direction well, adhere to a program, be part of a team and deliver what is expected. In fact, how well followers follow is almost as important as how well leaders lead. The article identifies eight qualities of followers. 1) Judgment: The key is knowing the differ...Starting at €8.20
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Football Fumbles, Business Blunders and Naked Leadership
John S. McCallumArticle IVEY-9B15TE01-ELeadership and People ManagementBeing a business executive is about leading, competing and winning — which is why sports stories can be valuable reference points for decision making and motivating. Take, for example, the National Football League’s Super Bowl XLIX, which was lost due to a terrible judgement call by the Seattle Seahawks coaches that provides a vivid illustration of something that is critical to business success — the willingness of leaders to listen, and the will...Starting at €8.20
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Neglecting the Motherload of Economic Stimulus
John S. McCallumArticle IVEY-9B19TE02-EStrategyBusiness investment is a gift to growth that keeps on giving, which is why Canada needs to get serious about BI incentives.Starting at €8.20
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The Nietzsche School of Management
John S. McCallumArticle IVEY-9B20TE02-ELeadership and People ManagementWhen it comes to how decision makers understand problems, Nietzsche’s insights are as valuable to executives today as any lesson offered by modern business schools.Starting at €8.20