Ivey Business School (Canada)
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A Terroir Olive Oil Mill Against Agri-Food Multinationals
Franck Brulhart; Philippe Chereau; Pierre-Xavier MeschiCase IVEY-9B16M030-EEntrepreneurship, StrategyAWARD WINNING CASE – This case won the Euro-Mediterranean Managerial Practices and Issues category at the 2015 EFMD Case Writing Competition. The chief executive officer of Les Moulins de la Brague (LMB), a seven-generation French olive oil miller, was worried about the future of the business. LMB was trying to find a profitable niche in a market that was filled with multinational companies, whose products came in a variety of quality and price r...Starting at €8.20
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Lenovo: A Chinese Dragon in a Global Village
Pascal Vidal; Pierre-Xavier MeschiCase IVEY-9B13M029-EStrategyThe fast rise of Lenovo among its competitors in the computer industry raised a series of questions regarding the sustainability of its competitive position, as well as the choices it had made in its efforts toward globalization. First, how could Lenovo establish and sustain a leadership role in an industry where competitive positions were increasingly unstable? Next, how could the Chinese firm build a solid competitive position in an industry ch...Starting at €8.20
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Michelin in the Land of the Maharajahs (B)
Pierre-Xavier MeschiCase IVEY-9B07M031-EStrategyThis is a supplement to Michelin in the Land of the Maharajahs (A): A Note on the Tire Industry in India, product 9B07M030. This case presents the performance and the geographic positioning of Michelin as well as its international expansion strategy. The information provided allows students to analyse Michelin's strategy and performance.Starting at €5.74
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Teaching Executives the Ancient Art of Persuasion
John S. McCallumArticle IVEY-9B14TD05-ELeadership and People ManagementExamining texts by William Lewis Safire and Garth Stein, this article puts forward the value of persuasion and rhetoric for executives. A significant task of executives is persuading people to commit to a corporate plan. Shareholders must be convinced to buy stock. Lenders must commit to loans and debt. Customers need to commit to products. Employees and suppliers must give their best efforts. To get commitments from stakeholders, executives can ...Starting at €8.20
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The Tire Maharajahs: Competing with Chinese Exporters and Tire Multinationals for Industry Leadership in India - Teaching Note
Bohas Alexandre; Pierre-Xavier MeschiTeaching Note IVEY-8B20M123-EStrategyTeaching note for product 9B20M123Starting at €0.00
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The Tire Maharajahs: Competing with Chinese Exporters and Tire Multinationals for Industry Leadership in India
Bohas Alexandre; Pierre-Xavier MeschiTechnical Note IVEY-9B20M123-EStrategyOver a 10-year period, from 2008 to 2018, Indian tire production increased from 80 to 180 million units. Indian tire companies were thriving and investing heavily abroad. Four Indian tire companies were among the top 30 tire makers in the world. AlthoughStarting at €8.20
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Management Advice from a Dead Socialist
John S. McCallumArticle IVEY-9B16TE02-EStrategyWant an easy way to become a better leader in the age of uncertainty? Read philosophy. It helps remind us about what we should instinctively already know: to never be afraid to ask questions. As Bertrand Russell said: “To teach how to live without certainty, and yet without being paralyzed by hesitation, is perhaps the chief thing that philosophy, in our age, can still do for those who study it.” Brexit should drive business leaders to review exi...Starting at €8.20
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Followership: The Other Side of Leadership
John S. McCallumArticle IVEY-9B13TE07-ELeadership and People ManagementIf leadership is important to performance, then followership must be too, yet followership is a comparatively neglected concept. This article defines followership as the ability to take direction well, adhere to a program, be part of a team and deliver what is expected. In fact, how well followers follow is almost as important as how well leaders lead. The article identifies eight qualities of followers. 1) Judgment: The key is knowing the differ...Starting at €8.20
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Football Fumbles, Business Blunders and Naked Leadership
John S. McCallumArticle IVEY-9B15TE01-ELeadership and People ManagementBeing a business executive is about leading, competing and winning — which is why sports stories can be valuable reference points for decision making and motivating. Take, for example, the National Football League’s Super Bowl XLIX, which was lost due to a terrible judgement call by the Seattle Seahawks coaches that provides a vivid illustration of something that is critical to business success — the willingness of leaders to listen, and the will...Starting at €8.20
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Neglecting the Motherload of Economic Stimulus
John S. McCallumArticle IVEY-9B19TE02-EStrategyBusiness investment is a gift to growth that keeps on giving, which is why Canada needs to get serious about BI incentives.Starting at €8.20