Ivey Business School (Canada)
- Case
SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A023-EPublished: Jun 25, 2021Reviewed: Jun 25, 2021Format: PDFPages: 6Language: English - Case
IDL: Enabling the Conventional Retail Industry
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A042-EPublished: Jun 1, 2020Reviewed: Jun 1, 2020Format: PDFPages: 10Language: English - Teaching Note
Conexus Credit Union: Anchoring a Digital Technology Startup Ecosystem - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B20M170-EPublished: Oct 23, 2020Reviewed: Oct 23, 2020Format: PDFPages: 11Language: English - Case
Super Shampoo Products and the Indian Mass Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A026-EPublished: Nov 30, 2010Format: PDFPages: 21Language: English - Case
Himalaya Shampoo: Building a Differentiated Brand Image
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A018-EPublished: Aug 19, 2013Reviewed: Nov 13, 2014Format: PDFPages: 7Language: English - Case
Ethnic Consumers Consulting
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A030-EPublished: Feb 10, 2011Format: PDFPages: 18Language: English - Case
Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A032-EPublished: Oct 25, 2011Reviewed: Jan 30, 2012Format: PDFPages: 16Language: English - Case
Himalaya Face Wash: Brand Associations and Lifestyles
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A059-EPublished: Dec 12, 2012Reviewed: Mar 2, 2016Format: PDFPages: 8Language: English - Case
Entrepreneurial Leadership at Maritime Bus
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14C037-EPublished: Aug 19, 2014Reviewed: Aug 11, 2014Format: PDFPages: 12Language: English - Case
Beanz Versus Starbucks: Personality in a Cup
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12M051-EPublished: May 15, 2012Reviewed: May 14, 2012Format: PDFPages: 14Language: English