Ivey Business School (Canada)
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Carlos Ghosn: Hero or Villain - Teaching Note
Andrea Santiago; Fernando Martin RoxasTeaching Note IVEY-8B19M092-EStrategyTeaching note for product 9B19M092.Starting at €0.00
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Regulus Solar Power Inc.: Price Demand Elasticities
Owen Hall, Jr.; David M. SmithCase IVEY-9B19D017-EEntrepreneurship, Finance, Service and Operations ManagementRegulus Solar Power Inc., headquartered in Phoenix, Arizona, had continued to experience financial growth over the past decade, thanks in large measure to the environmental movement and declining solar panel prices. The expansion of renewable resources was one of the lynchpins of the environmental movement sweeping the United States. Since its founding in 2010, Regulus Solar Power Inc. had focused on installing solar powered systems throughout th...Starting at €8.20
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Regulus Solar Power Inc.: Price Demand Elasticities - Teaching Note
Owen Hall, Jr.; David M. SmithTeaching Note IVEY-8B19D017-EEntrepreneurship, Service and Operations ManagementTeaching note for product 9B19D017.Starting at €0.00
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Malus Analytics International: Combatting the Menace of Shadow IT
Owen Hall, Jr.; Erik J. KroghCase IVEY-9B18E019-EInformation TechnologiesSince its founding in 2014, Malus Analytics International (MAI), a US-based player in the analytics consulting industry, had focused on helping its clients move to cloud-based computing and database management. However, by 2018, this strategy had left manStarting at €8.20
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Otsuka Kagu Ltd: Saving the Furniture Business
Andrea Santiago; Fernando Martin Roxas; Karina Iris YuvallosCase IVEY-9B18M195-EStrategyFounded in 1969 as a small operation, Otsuka Kagu, Ltd. became Japan’s largest furniture retailer and was listed on the Tokyo Stock Exchange in 1980. A membership program in 1993 managed to revitalize the company’s sales at a time when Japan was in a receStarting at €8.20
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Equuleus Car Sharing Inc.: A Revenue Management Case Study
Owen Hall, Jr.; Kenneth KoCase IVEY-9B18D015-EEntrepreneurship, Service and Operations ManagementIn 2017, Equuleus Car Sharing Inc. (ECS) was a relatively new player in the rental car industry, with annual revenues approaching US$100 million. ECS had experienced significant growth since its founding in 2014 due to its focus on low prices and a mix of high-demand vehicle types–specifically, minivans, sport utility vehicles, sedans, and economy cars. ECS management wished to examine the opportunity to purchase new vehicles through financing ve...Starting at €8.20
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Equuleus Car Sharing Inc.: A Revenue Management Case Study - Teaching Note
Owen Hall, Jr.; Kenneth KoTeaching Note IVEY-8B18D015-EEntrepreneurship, Service and Operations ManagementTeaching Note for product 9B18D015.Starting at €0.00
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Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacCase IVEY-9B21N001-EFinanceLuckin Coffee Inc. (Luckin), an emerging growth firm that aimed to become the market leader in the coffee industry in China, had quickly grabbed market share by using freebies and discounts to entice cost-conscious Chinese consumers to try its products. Luckin sold its coffee and snacks through a proprietary mobile app, and customers either picked up their orders from strategically located stores or had them delivered. By the end of 2019, Luckin ...Starting at €8.20
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Regulus Solar Power Inc.: Price Demand Elasticities (Spanish Version)
Owen Hall, Jr.; David M. SmithCase IVEY-9B19DS017Entrepreneurship, Finance, Service and Operations ManagementRegulus Solar Power Inc., headquartered in Phoenix, Arizona, had continued to experience financial growth over the past decade, thanks in large measure to the environmental movement and declining solar panel prices. The expansion of renewable resources was one of the lynchpins of the environmental movement sweeping the United States. Since its founding in 2010, Regulus Solar Power Inc. had focused on installing solar powered systems throughout th...Starting at €8.20
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Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCase IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sStarting at €8.20