Ivey Business School (Canada)
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Rx Pharmacy: Physical versus Online Options
Sandeep Puri; Siddhant PuriCase IVEY-9B16M115-EStrategyIn May 2015, Alankit Life Care Limited was concerned about the future of Rx Pharmacy, its online pharmacy retail venture. The company had both a physical and an online platform for Rx Pharmacy, but the physical stores were not doing well due to aggressive marketing strategies adopted by competitors. Government regulations also presented a threat to the future of the online pharmacy. Rx Pharmacy was targeting a customer base of 50,000 customers an...Starting at €8.20
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Somany Ceramics: Recruitment Challenges
Amitabh Deo Kodwani; Mukesh Kumar; Sanjeev PrasharCase IVEY-9B18C025-ELeadership and People Management, StrategyIn 2016, Somany Ceramics Limited (SCL), a ceramic tile manufacturing company in India, needed industry-ready workers to meet the company’s expansion plan; however, the whole ceramics industry was affected by a shortage of labour. Most of the technically competent ceramics and construction personnel in India preferred to work in the construction industry or join other sectors such as information technology. The company’s human resources team neede...Starting at €8.20
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Somany Ceramics: Recruitment Challenges - Teaching Note
Amitabh Deo Kodwani; Mukesh Kumar; Sanjeev PrasharTeaching Note IVEY-8B18C025-ELeadership and People ManagementTeaching note for product 9B18C025.Starting at €0.00
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Procter & Gamble: Recall of Old Spice Deodorants
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanCase IVEY-W30794-EMarketing, StrategyIn November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progres...Starting at €8.20
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Air India: The Image Damage of “Pee-Gate”
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriCase IVEY-W33710-EDecision Analysis, MarketingThis case describes unruly passenger behaviour on National Aviation Company of India Ltd.’s New York-Delhi flight. It elaborates on the airline crew’s failure to effectively address an elderly woman’s predicament and assuage her concerns after an inebriated passenger urinated on her. As a result, Air India was exposed to social media ridicule, public scorn, loss of customer loyalty and trust, and a severe dent in its brand image. With the plummet...Starting at €8.20
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When the Tone of an Email Went Wrong - Teaching Note
Mukesh Kumar; Archana Parashar; Sanjeev PrasharTeaching Note IVEY-8B16C013-ELeadership and People ManagementTeaching note for product 9B16C013.Starting at €0.00
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When the Tone of an Email Went Wrong
Mukesh Kumar; Archana Parashar; Sanjeev PrasharCase IVEY-9B16C013-ELeadership and People Management, StrategyA tense situation arose in 2015 after a faculty member at the Premier School of Management in New Delhi, India, mistakenly emailed a test paper to a group email address that included the school’s students, faculty, and alumni. An alumna who received the email responded to the professor using the “reply to all” option. The tone of her email was considered to be disrespectful to the professor. The professor responded by sending his own “reply to al...Starting at €8.20
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Flipkart: Grappling with Product Returns - Teaching Note
Sanjeev Prashar; Mukesh Kumar; Amit Kumar MukulTeaching Note IVEY-8B18A045-EMarketingTeaching note for product 9B18A045.Starting at €0.00
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Air India: The Image Damage of “Pee-Gate” - Teaching Note
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriTeaching Note IVEY-W33711-EMarketing, StrategyTeaching note for product W33710.Starting at €0.00
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Procter & Gamble: Recall of Old Spice Deodorants - Teaching Note
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanTeaching Note IVEY-W30795-EMarketing, StrategyTeaching note for product W30794.Starting at €0.00