Ivey Business School (Canada)
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Colgate: Regaining Leadership in India's Sensitive Teeth Market
Doreen KumCase IVEY-9B15A057-EMarketing, StrategyIn April 2013, Colgate-Palmolive, a long-term front runner in a consumer goods business that specialized in oral care products, lost its dominance for the sensitive teeth toothpaste market in India. It was a dominance that Colgate-Palmolive had managed to build over the years by being a first mover and by leveraging its reputation as a leader in oral care products. However, new global and local competitors entered the market with diverse product ...Starting at €8.20
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The Game of Financial Ratios
Pooja Gupta; Madhvi Sethi; Darroch A. RobertsonExercise IVEY-9B17B001-EAccounting and Control, StrategyThis exercise revolves around the rivalry between two financial analysts. Upset by their constant game of one-upmanship, an advisor to the governor of the Reserve Bank of India came up with a challenge for them to prove who was better. He provided them with financial data for the financial year ending March 2014 from 10 anonymous companies and asked them to match the financial data with specific industries given in a list. The challenge was timed...Starting at €8.20
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Swadhaar: Self-Support through Financial Services
Rajesh Panda; Madhvi Sethi; Pooja GuptaCase IVEY-9B20N002-EEntrepreneurship, FinanceSwadhaar FinServe Private Limited (Swadhaar), a non-banking financial company–microfinance institution (NBFC-MFI), was set up in Mumbai, India in 2008 with the objective of providing the urban poor with increased access to financial services. Swadhaar was a leading provider of financial services to clients in several major states of India. Between 2009 and 2013, there were major changes in the regulatory environment; some of these restricted the ...Starting at €8.20
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Bumbox: Choosing a Business Model for a Start-Up- Teaching Note
Doreen KumTeaching Note IVEY-8B20A053-EMarketingTeaching note for product 9B20A053.Starting at €0.00
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Bumbox: Choosing a Business Model for a Start-Up
Doreen KumCase IVEY-9B20A053-EEntrepreneurship, Marketing, StrategyIn early 2015, the chief executive officer of Bumbox Logistics Private Limited (Bumbox) faced a challenge. The company, launched in Singapore, provided smart lockers for use by delivery companies and consumers to ensure the safe and timely receipt of onliStarting at €8.20
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Ronds: A Pioneer in a Blue Ocean (A)
Doreen Kum; Qizhang Liu; Bin DingCase IVEY-9B20A011-EEntrepreneurship, Marketing, StrategyRonds Science & Technology Incorporated Company (Ronds) was a leading smart solutions provider in China’s machine condition monitoring market. Since its establishment, 10 years earlier, the high-tech company’s monitoring and diagnostic solutions have been implemented across various industries, with the strongest foothold in the wind energy industry. However, the co-founder and chairman of Ronds observed that most Chinese industrial enterprises we...Starting at €8.20
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Ronds: A Pioneer in a Blue Ocean (B)
Doreen Kum; Qizhang Liu; Bin DingCase IVEY-9B20A012-EMarketingSupplement for product 9B20A012.Starting at €5.74
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WWF-Singapore: Promoting Sustainable Seafood
Doreen KumCase IVEY-W28199-EMarketing, StrategyIn February 2021, the responsible seafood program officer for World Wide Fund for Nature Singapore (WWF-Singapore) was looking to encourage a collective change in the consumption of sustainable seafood. Promoting sustainable seafood in Singapore, however, had not been easy. Due to cultural influences and the nature of seafood trading, driving a change in the sourcing and consumption of seafood among stakeholders required significant effort and cr...Starting at €8.20
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McDonald’s in India: Not a Happy Meal
Paul W. Beamish; Pooja Gupta; Madhvi SethiCase IVEY-9B19M129-EStrategyIn September 2017, news spread of McDonald’s India terminating its franchise arrangement with its joint venture (JV) in India. The termination notice was the newest step in the saga of the conflict between the two JV partners—US-based McDonald’s and the IStarting at €8.20
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Swadhaar: Self-Support through Financial Services - Teaching Note
Rajesh Panda; Madhvi Sethi; Pooja GuptaTeaching Note IVEY-8B20N002-EFinanceTeaching note for product 9B20N002.Starting at €0.00