Ivey Business School (Canada)
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Pricing at Vocram Airways (A)
Fredrik Odegaard; John G. WilsonCase IVEY-9B13E013-ECorporate Governance, EntrepreneurshipIn 2010, the owner of a small air-passenger firm transports individuals and small groups to remote waterfront regions. The business serves two types of customers: private and public. The private customers can afford to pay more, while the public customers’ budget constraints limit what they can pay. The owner wants to set a single price that will maximize his expected revenue across both customer groups. A constraining factor is the plane’s limit...Starting at €8.20
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Kimpton Hotels - Setting Prices on Priceline (A)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E027-EDecision Analysis, Marketing, Service and Operations ManagementIn June 2008, the Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was trying to process the most recent customer information report from Priceline.com (Priceline). In an attempt to improve revenues during periods of lowStarting at €8.20
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Rx Pharmacy: Physical versus Online Options
Sandeep Puri; Siddhant PuriCase IVEY-9B16M115-EStrategyIn May 2015, Alankit Life Care Limited was concerned about the future of Rx Pharmacy, its online pharmacy retail venture. The company had both a physical and an online platform for Rx Pharmacy, but the physical stores were not doing well due to aggressive marketing strategies adopted by competitors. Government regulations also presented a threat to the future of the online pharmacy. Rx Pharmacy was targeting a customer base of 50,000 customers an...Starting at €8.20
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Pricing at Vocram Airways (B)
Fredrik Odegaard; John G. WilsonCase IVEY-9B13E014-ECorporate Governance, EntrepreneurshipThis is a supplement to 9B13E013.Starting at €5.74
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Kimpton Hotels — Setting Prices on Priceline (C)
Chris K. Anderson; John G. Wilson; Joel ReadCase IVEY-9B09E029-ECorporate Governance, Marketing, Service and Operations ManagementThe Kimpton Hotels' area director of revenue management (director) for Washington, D.C. was excited about using Priceline.com to help fill rooms on some of Kimpton's low-demand weekends. He estimated the coming weeks' demand across three rate classes and across three lengths of stay (LOS), and he wanted to make sure he did not use Priceline.com too aggressively by releasing too many rooms onto the site.Starting at €5.74
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Cells For Life (B)
John G. Wilson; Robert Young; Georg Oppitz; Wayne Hoy; David BassinCase IVEY-9B09E011-ECorporate Governance, Service and Operations ManagementA biotech company receives umbilical cells for processing. A number of operational improvements are being considered in order to maintain the company's position and reputation in the market. Information on expected delivery dates is known. However, there is a great uncertainty around these dates. The company needs to take account of this variability when arranging for staffing.Starting at €5.74
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OLGC Finds Its Match (B)
Chris K. Anderson; John G. WilsonCase IVEY-9B09E015-ECorporate Governance, Service and Operations ManagementThis supplement to OLGC Finds Its Match (A), product # 9B09E014, summarizes the results from a series of bets and provides the email response from the game provider following the discontinuation of this particular game.Starting at €5.74
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Air India: The Image Damage of “Pee-Gate”
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriCase IVEY-W33710-EDecision Analysis, MarketingThis case describes unruly passenger behaviour on National Aviation Company of India Ltd.’s New York-Delhi flight. It elaborates on the airline crew’s failure to effectively address an elderly woman’s predicament and assuage her concerns after an inebriated passenger urinated on her. As a result, Air India was exposed to social media ridicule, public scorn, loss of customer loyalty and trust, and a severe dent in its brand image. With the plummet...Starting at €8.20
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Procter & Gamble: Recall of Old Spice Deodorants
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanCase IVEY-W30794-EMarketing, StrategyIn November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progres...Starting at €8.20
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Bank of London
John G. Wilson; Gerard SeijtsCase IVEY-9B09C004-ELeadership and People ManagementThe vice-president of the Bank of London was stunned to hear that the union representing clerical workers was initiating a complaint of gender discrimination in starting salaries. The vice-president had believed the Bank of London was actively promoting diversity and inclusion as a natural part of its culture; additionally, the senior leadership team understood how vital diversity and inclusion were to organizational effectiveness and growth. The...Starting at €8.20