Ivey Business School (Canada)
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Dell Inc. in 2009 (Spanish version)
Stewart Thornhill; Ken MarkCase IVEY-9B08MS093StrategyThe Dell story is well-known in the business world: a young Michael Dell, while attending the University of Texas in Austin, founds a computer sales company that eventually revolutionizes the industry. The case puts students in the position of a senior executive at Dell who is preparing for an investor relations meeting. As the senior executive reviews information on his company, he wonders how best to convey to skeptical investors that Dell's st...Starting at €8.20