Ivey Business School (Canada)
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Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
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Nilgai Foods: Positioning Packaged Coconut Water in India - Teaching Note
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavTeaching Note IVEY-8B19A011-EMarketingTeaching note for product 9B19A011.Starting at €0.00
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BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services
Rambalak Yadav; Pallavi PandeyCase IVEY-W25576-EMarketing, StrategyBlu-Smart Mobility Pvt. Ltd. (BluSmart) was India’s first company to foray into the electric mobility space. Launched in 2019, BluSmart offered ride sharing, car sharing, and shared charging services, and aimed to make India a pollution-free country by providing customers with a complete urban mobility solution. Within a year, BluSmart had garnered investors’ attention and received millions in funding to grow its fleet. It also planned to expand ...Starting at €8.20
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BluSmart: Building an Eco-Friendly Experience in App-Based Ride-Hailing Services - Teaching Note
Rambalak Yadav; Pallavi PandeyTeaching Note IVEY-W25577-EMarketing, StrategyTeaching note for product W25576.Starting at €0.00
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T-Systems South Africa: Contextual Leadership of Shared Value
Caren Scheepers; Abdullah Verachia; Sheila MotsepeCase IVEY-9B18C024-EAccounting and ControlIn June 2017, the managing director of T-Systems South Africa (TSSA) was considering how best to inspire stakeholders to join his movement towards contributing positively to nation building in South Africa. TSSA had experienced some success in setting up information and communication technology systems and academies to create jobs and to create shared value, but it needed to overcome a threshold to exert its influence over a broader level within ...Starting at €8.20
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T-Systems South Africa: Commencing Turnaround through Women’s Contextual Leadership
Caren Scheepers; Sheila MotsepeCase IVEY-9B18C045-ELeadership and People Management, StrategyIn late 2016, the board chair of T-Systems South Africa (TSSA), an information technology outsourcing company, faced a new challenge. As the previous chief executive officer (CEO) of the company, the board chair had moved the company from declining revenuStarting at €8.20
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T-Systems South Africa: Contextual Leadership of Shared Value - Teaching Note
Caren Scheepers; Abdullah Verachia; Sheila MotsepeTeaching Note IVEY-8B18C024-ELeadership and People ManagementTeaching note for product 9B18C024.Starting at €0.00
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T-Systems South Africa: Commencing Turnaround through Women’s Contextual Leadership - Teaching Note
Caren Scheepers; Sheila MotsepeTeaching Note IVEY-8B18C045-ELeadership and People ManagementTeaching note for product 9B18C045.Starting at €0.00