Ivey Business School (Canada)
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FNB codeFest: Fostering Corporate Innovation through In-House Hackathons
Jeff Yu-Jen Chen; Caren ScheepersCase IVEY-9B19M030-EEntrepreneurship, StrategyPeter Alkema, chief information officer of Business Banking at First National Bank in Johannesburg, was puzzling over ways to ensure that codeFest, the event he had inaugurated, would continue to thrive beyond 2018 without his direct involvement. His brainchild had begun in 2015 as a one-day hackathon with 100 participants. Three years later, it had grown to become a six-day coding and innovation extravaganza. Now, in May 2018, Alkema wondered wh...Starting at €8.20
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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity
Diane M. Phillips; Jason PhillipsCase IVEY-9B18A016-EEntrepreneurship, MarketingIn May 2017, The White Dog Cafe (White Dog) had been under new ownership for seven years, had opened two new locations, and had continued most of the initiatives that had made it one of the most well-respected and sustainably run restaurants in the United States. But the restaurant was still relatively unknown. How could White Dog’s director of marketing convince owner Marty Grims that a brand management agency could help the White Dog brand evol...Starting at €8.20
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Walking the Walk: Putting Social Responsibility into Action at the White Dog Cafe
Diane M. Phillips; Jason Keith PhillipsCase IVEY-9B07M049-EEntrepreneurship, StrategyThis case is designed to examine the issue of corporate social responsibility in a small firm. The key issue is how a small organization can maintain its strong social responsibility philosophy when (a) the organization is growing, (b) the environment in which the organization exists is extremely competitive, and (c) the entrepreneurial visionary who started the firm is getting ready to step down. The case describes the dilemma the owner of White...Starting at €8.20
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Fundrr: Growth through Resourcefulness - Teaching Note
Jeff Yu-Jen Chen; Cara Bouwer; Given RamadzangaTeaching Note IVEY-W28452-EEntrepreneurship, StrategyTeaching note for product W28451.Starting at €0.00
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Allianz Global Corporate & Specialty SE: Leading Digital Innovation with Cross-Functional Smart Evolution - Teaching Note
Caren Scheepers; Jeff Yu-Jen Chen; Nobuhle NkosiTeaching Note IVEY-8B20M154-EStrategyTeaching note for product 9B20M154.Starting at €0.00
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Allianz Global Corporate & Specialty SE: Digital Innovation of Cross-Functional Smart Evolution
Caren Scheepers; Jeff Yu-Jen Chen; Nobuhle NkosiCase IVEY-9B20M154-EStrategyIn mid-2019, the chief regions and markets officer of the Allianz Global Corporate & Specialty SE (AGCS) insurance company was wondering how to grow the company’s innovation culture, and how to manage resistance from other areas of the business. AGCS wasStarting at €8.20
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved - Teaching Note
Diane M. Phillips; Jason Keith PhillipsTeaching Note IVEY-8B16A010-EMarketingTeaching note for product 9B16A010.Starting at €0.00
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Next Generation Green: White Dog Cafe and Its Evolving Brand Identity - Teaching Note
Diane M. Phillips; Jason PhillipsTeaching Note IVEY-8B18A016-EMarketingTeaching note for product 9B18A016.Starting at €0.00
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Sustainable Growth at TerraCycle: Should Manufacturing Be Moved
Diane M. Phillips; Jason Keith PhillipsCase IVEY-9B16A010-EEntrepreneurship, Marketing, StrategyAs of April 2012, TerraCycle had witnessed exponential growth over the past few years due to its unique value proposition of creating a line of consumer products out of trash. With continued global expansion, the firm’s biggest challenge was how to move forward while staying true to its mission to eliminate as much waste as possible from landfills, make fun products that consumers liked, and turn a profit. Operationally, TerraCycle was losing mon...Starting at €8.20
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SPARK Schools: Kindling Innovation in South Africa's Primary Schools - Teaching Note
Margaret Sutherland; Jeff Yu-Jen ChenTeaching Note IVEY-8B16C002-ELeadership and People ManagementTeaching note for product 9B16C002.Starting at €0.00