Ivey Business School (Canada)
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCase IVEY-9B20A050-EEntrepreneurship, Marketing, StrategyIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roStarting at €8.20
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Positioning Urzza: Launching a New Energy Drink - Teaching Note
Ritu Mehta; Robin SinghTeaching Note IVEY-8B16A009-EMarketingTeaching note for product 9B16A009.Starting at €0.00
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For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudCase IVEY-9B18M008-EEntrepreneurship, StrategyThe London, Ontario, social enterprise For the Love of Laundry was founded in 2014 with the intention of selling homemade, eco-friendly soaps and using the profits to fund free laundry events in the community. In 2017, the founder's goal was to increase the scale of the business and its social impact. She needed to decide how to structure the organization to increase its scale while maintaining control of its strategic direction. The founder comp...Starting at €8.20
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Optima Business Group: Leveraging Information Technology for Salesforce Enablement
Ritu Mehta; Debabrata GhoshCase IVEY-9B15A021-EMarketing, StrategyOptima Business Group (OBG), a consumer packaged goods firm, achieved significant improvements in its sales and distribution processes through the implementation of sales force automation (SFA). The implementation was carried out in the urban markets of OBG, but it was not an easy journey. The chief technology officer has to decide whether OBG should implement SFA in its rural markets and, if so, how it should be executed. What are the risks and ...Starting at €8.20
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The Monopolistic Power of the NCAA
Carl Anderson; Francine SchlosserCase IVEY-9B14M017-EStrategyThis case examines the relationship between the National Collegiate Athletic Association (NCAA) and its member institutions, with a primary focus on how power evolves and is administered at an organizational level. Through a close look at the history of the NCAA, the case highlights the unique tale of the organization’s rise to power and its ability to regulate all collegiate athletics within the United States. In light of the increasing commerci...Starting at €8.20
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Sifton Properties: From Solar to Sewage - Teaching Note
Francine Schlosser; Derek Butcher; Nicole AndersonTeaching Note IVEY-8B17M068-EStrategyTeaching note for product 9B17M068.Starting at €0.00
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Biba: Stitching Plans for Growth
Ritu Mehta; Prateeth NayeeniCase IVEY-9B16A037-EEntrepreneurship, Marketing, StrategyAfter solidifying its brand as a national leader in the ready-made, ethnic wear market in India, Biba Apparels Pvt. Ltd. (Biba) was at a crossroads when it came to determining future growth strategies. By 2014, Biba had 150 exclusive brand outlets and 225 multi-brand outlets all over India as well as an online presence. Faced with fierce competition from trendy western retailers and local competitors creating chic Indo-Western fusion clothing, Bi...Starting at €8.20
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Biba: Stitching Plans for Growth - Teaching Note
Ritu Mehta; Prateeth NayeeniTeaching Note IVEY-8B16A037-EMarketingTeaching note for product 9B16A037.Starting at €0.00
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For the Love of Laundry: Comparing Organizational Forms to Scale a Social Enterprise - Teaching Note
Kent Walker; Ian Stecher; Francine Schlosser; Megain O'Neil-RenaudTeaching Note IVEY-8B18M008-EStrategyTeaching note for product 9B18M008.Starting at €0.00
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Pulse Candy: Sustaining the Brand Differentiation - Teaching Note
Ritu Mehta; Mayank MoreTeaching Note IVEY-8B18A032-EMarketingTeaching note for product 9B18A032.Starting at €0.00