Ivey Business School (Canada)
-
Hillberg & Berk: Aiming to Sparkle in the Designer Jewellery Business
W. Glenn Rowe; Selena Shannon PritchardCase IVEY-9B17M040-EEntrepreneurship, StrategyFounded by an entrepreneur in 2007, Hillberg & Berk was a successful Canadian company in the affordable designer jewellery industry. After being funded through the Dragons’ Den television show in 2009, the entrepreneur and her team grew the company to achieving more than $10 million in annual sales. The company had focused its growth in its home province of Saskatchewan and into the neighbouring province of Alberta, but in late 2016, it faced a t...Starting at €8.20
-
De Beers Group: Marketing Diamonds to Millennials
Stefanie Beninger; Karen RobsonCase IVEY-9B17A057-EMarketingIn 2017, the next generation of consumers that were poised to become engaged to be married—millennials—showed different preferences and consumption patterns than previous generations had shown. In response, the De Beers Group of Companies (De Beers), a leading company within the global diamond industry, was making moves to capture this important market. In partnership with the world’s six other leading diamond companies, known collectively as the...Starting at €8.20
-
Walmart's African Expansion
Karen Robson; Stefanie Beninger; Sudheer GuptaCase IVEY-9B13M111-EStrategyWalmart has decided to expand into Africa through the acquisition of the South African consumer goods retailer Massmart. In doing so, the world’s largest retailer faces significant backlash from South Africa’s largest union. The company must also contend with price-sensitive consumers and a lack of supplier relationships on the African continent. Will Walmart appeal to South African consumers and achieve the volume of sales needed to make its fir...Starting at €8.20
-
Game of Thrones: Tourism in Dubrovnik, Croatia
Karen Robson; Kerstin HeilgenbergCase IVEY-9B19A013-EMarketing, StrategyIn 2018, Game of Thrones, a widely popular television series, had inspired a significant increase in tourism to one of its filming locations: Dubrovnik, Croatia. The economy in Croatia, in general, and Dubrovnik, in particular, relied significantly on tourism. However, the popularity of the television series had led to overwhelming tourist traffic in the area. During the peak tourist season, the city now suffered from serious overcrowding. In add...Starting at €8.20
-
Game of Thrones: Tourism in Dubrovnik, Croatia - Teaching Note
Karen Robson; Kerstin HeilgenbergTeaching Note IVEY-8B19A013-EMarketingTeaching note for product 9B19A013.Starting at €0.00
-
Fortis Inc. and the $11.8 Billion ITC Decision - Teaching Note
Rod E. White; W. Glenn Rowe; Selena Shannon PritchardTeaching Note IVEY-8B18M020-EStrategyTeaching note for product 9B18M020.Starting at €0.00
-
De Beers Group: Marketing Diamonds to Millennials - Teaching Note
Stefanie Beninger; Karen RobsonTeaching Note IVEY-8B17A057-EMarketingTeaching note for product 9B17A057.Starting at €0.00
-
Alsea: A New CEO Comes on Board - Teaching Note
Jose Antonio Davila; Ernesto Bolio; Rod E. White; W. Glenn Rowe; Selena Shannon PritchardTeaching Note IVEY-8B17M112-EStrategyTeaching note for product 9B17M112.Starting at €0.00
-
Transparency and Ethics at Everlane - Teaching Note
Karen Robson; Matthew WilsonTeaching Note IVEY-8B21A005-EMarketingTeaching note for product 9B21A005.Starting at €0.00
-
Transparency and Ethics at Everlane
Karen Robson; Matthew WilsonCase IVEY-9B21A005-EMarketingInnovative US apparel retailer Everlane Inc. (Everlane) employed "radical transparency," disclosing detailed information about the costs it incurred and the factories that manufactured its clothes. The company also claimed to prioritize ethics and sustainStarting at €8.20