Ivey Business School (Canada)
-
Panda Base: Digital Transformation for Wildlife Conservation
Man Zhao; Yang Chen; Carol Hsu; Ning Su; Guiyao TangCase IVEY-9B20E012-EInformation Technologies, StrategyThe Chengdu Research Base of Giant Panda Breeding (Panda Base), located in Chengdu, China, was the world’s most popular scenic spot for giant panda tourism. Panda Base was founded in 1987 with a mission that included the protection and breeding of the endangered giant panda, scientific research, public education, and cultural tourism. In 2002, the director of Panda Base began to build panda culture and the panda brand in an effort to resolve low ...Starting at €8.20
-
FotoNation: Leveraging International Knowledge Connectivity
Jung Kwan Kim; Ahreum Lee; Sinéad Monaghan; Ram MudambiCase IVEY-9B16M021-EEntrepreneurship, StrategyIn 2014, FotoNation, an international venture previously located in Ireland, produced innovative solutions for digital photography from its headquarters in California. At the core of FotoNation’s technology were its proprietary algorithms, which were embedded in software and used in over 2 billion digital devices such as the cameras in smartphones. The company placed an emphasis on research, and it had its research and development units in Romani...Starting at €8.20
-
Lavazza: The Challenges of Foreign Market Entry in a Brand-Intensive Industry
Soni Jha; Solon Moreira; Ram MudambiCase IVEY-W27255-EEntrepreneurship, StrategyLuigi Lavazza SpA (Lavazza) was the largest coffee maker in Italy and the seventh-largest coffee roaster in the world. Despite its success in global markets, Lavazza was finding it difficult to make its mark in the United States. After establishing its North American subsidiary in 1989, Lavazza entered the US market in the 1990s with strategic partnerships with restaurants and hotels to cater to US consumers. But even as a strong global brand wit...Starting at €8.20
-
Huanglongxi Ancient Town: Digital Transformation of Cultural Tourism
Ning Su; Yang Chen; Qi Song; Si Shi; Carol HsuCase IVEY-W26299-EInformation Technologies, StrategyHuanglongxi, a historic town in Sichuan Province, topped the list of “China’s Iconic Cultural Tourism Towns 2020.” In October 2017, Zhang Dafan, the executive director of the Huanglongxi Overseas Chinese Town Group (OCT), had led his team in initiating aStarting at €8.20
-
Panda Base: Digital Transformation for Wildlife Conservation - Teaching Note
Man Zhao; Yang Chen; Carol Hsu; Ning Su; Guiyao TangTeaching Note IVEY-8B20E012-EInformation TechnologiesTeaching note for product 9B20E012.Starting at €0.00
-
The University of Texas: Conference Realignment for College Athletics
Steve Swanson; Ram Mudambi; Aubrey KentCase IVEY-9B12M104-EStrategyIn the summer of 2010, the landscape of university athletics in the United States faced the potential for groundbreaking change. U.S. university sports teams belonged to conferences — alliances of competing sports teams, often from similar geographic locations. Rumours of conference realignment were suggesting a significant shift away from traditional conference membership and structure. With renegotiations for a multi-year television contract lo...Starting at €8.20
-
Lavazza: The Challenges of Foreign Market Entry in a Brand-Intensive Industry - Teaching Note
Soni Jha; Solon Moreira; Ram MudambiTeaching Note IVEY-W27256-EEntrepreneurship, StrategyTeaching note for product W27255.Starting at €0.00
-
Huaxi Hospital: Digital Transformation of Healthcare - Teaching Note
Yang Chen; Man Zhao; Hui Lv; Carol Hsu; Ning SuTeaching Note IVEY-W29511-EInformation Technologies, StrategyTeaching note for product W29510.Starting at €0.00
-
Panda Base: Digital Transformation for Wildlife Conservation (Simplified Chinese version)
Man Zhao; Yang Chen; Carol Hsu; Ning Su; Guiyao TangCase IVEY-9B21EC012-EInformation TechnologiesThe Chengdu Research Base of Giant Panda Breeding (Panda Base), located in Chengdu, China, was the world’s most popular scenic spot for giant panda tourism. Panda Base was founded in 1987 with a mission that included the protection and breeding of the endangered giant panda, scientific research, public education, and cultural tourism. In 2002, the director of Panda Base began to build panda culture and the panda brand in an effort to resolve low ...Starting at €8.20
-
FotoNation: Leveraging International Knowledge Connectivity - Teaching Note
Jung Kwan Kim; Ahreum Lee; Sinéad Monaghan; Ram MudambiTeaching Note IVEY-8B16M021-EStrategyTeaching note for 9B16M021.Starting at €0.00