Ivey Business School (Canada)
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Cap and Trade in Ontario: Lafarge
Adam Fremeth; Patrick ShulistCase IVEY-9B18M134-EStrategySupplement for product 9B18M132.Starting at €8.20
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Cap and Trade in Ontario: General Motors Company
Adam Fremeth; Patrick ShulistCase IVEY-9B18M135-EStrategySupplement for product 9B18M132.Starting at €8.20
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Canadian Telecommunications: Industry Regulation and Policy
Adam Fremeth; Ken MarkCase IVEY-9B11M005-EStrategyThis case study is based on a high-profile issue facing the Canadian federal government that began in 2008 and was still ongoing as of December 2010. Industry Canada, working from a set of policy objectives crafted over a period of three years, had decided that in the auction sale of wireless spectrum licenses in 2008, it would set aside 40 per cent of the licenses for new entrants. This decision had come about because research indicated that Can...Starting at €8.20
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The Canadian Television Industry Confronts Subscription Video on Demand
Adam Fremeth; Rod E. White; Kartik RaoCase IVEY-9B16M072-EStrategyIn late 2015, developments in the Canadian television industry led the incumbent players to reconsider their traditional distribution strategies. The conflux of changes to technology, regulatory reforms, and consumption patterns was complicated by the entry of new players, forcing established firms to consider revising their business models. The regulated oligopolistic industry structure that once protected the players and ensured superior perfor...Starting at €8.20
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Super Shampoo Products and the Indian Mass Market
S. Ramesh Kumar; Nitya GuruvayurappanCase IVEY-9B10A026-EEntrepreneurship, Marketing, StrategyThe case analyzes the response of the non-users of shampoo in an emerging environment, namely India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur's challenge is to obtain the insights, analyze the attitude of the non-users towards the category and brands, and prepare a strategy to position a new brand of shampoo (S...Starting at €8.20
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Himalaya Shampoo: Building a Differentiated Brand Image
S. Ramesh Kumar; S. VenkateshCase IVEY-9B13A018-EMarketingIn recent years, the Indian shampoo market had been growing at an exponential rate, with several categories and brands of personal care products showing significant growth. Like consumers in several emerging markets, Indians had begun to place a heightened degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally, Indians were known to use herbs to nurture and enhance their hair. Now...Starting at €8.20
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Ethnic Consumers Consulting
S. Ramesh Kumar; Nitya Guruvayurappan; Madhurjya BanerjeeCase IVEY-9B10A030-EMarketing, StrategyNitya was preparing for a meeting with an Indian company that manufactured hair oil and fairness cream. She wanted to make use of past research in order to offer her client insights on consumer values. Were emerging markets significantly different from developed markets in terms of consumer values? Were existing brands connecting with Indian consumers? Could values become associated with different socio-economic classes of consumers? With radical...Starting at €8.20
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Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
S. Ramesh Kumar; Nitya GuruvayurappanCase IVEY-9B11A032-EMarketing, StrategyRamesh Kumar was curious to determine whether consumers were loyal to toothpaste brands. Himalaya Herbal Toothpaste had herbal offerings in the retail and prescription segments, affording him the opportunity to conduct research. Were consumers loyal to a particular brand of toothpaste? Did they remember the functional brand benefits? Were consumers buying brands due to the social benefits reflected in ads? Did consumers continue to buy particular...Starting at €8.20
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Himalaya Face Wash: Brand Associations and Lifestyles
S. Ramesh Kumar; Eric MinjCase IVEY-9B12A059-EMarketing, StrategyThe Himalaya Drug Company is interested in obtaining insights into how the lifestyle of consumers is associated with the use of face washes, especially of its own brand. As the population of India, which is primarily under the age of 35, becomes more affluent and self-conscious, personal grooming has become more important. Several brands have positioned themselves in the market according to various attributes and benefits. Himalaya wants to under...Starting at €8.20
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Shiny Provision Store: Retailing Challenges in the Indian Context
S. Ramesh Kumar; Radhika VishvasCase IVEY-9B10A017-EEntrepreneurship, Marketing, StrategyIndia has millions of kirana (small stores) but modern retail outlets are emerging. The case illustrates the challenges confronting the shop owner of Shiny Provision Store, a kirana in the suburbs of Bangalore, India. A customer, who is a market researcher, decides to explore how a small retailer in the food and groceries business can survive in an environment that is getting increasingly sophisticated in terms of professional techniques being ap...Starting at €8.20